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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Of course you're not a commercial photographer | Main | Nouns and verbs »

Things that change

...are more interesting than those that don't.

I've gotten about a dozen emails about Google's clever way of indicating that they keep adding storage to gmail.

Gmailsize

Every time you visit your gmail account, you notice that the amount of storage you've been given goes up.

The same thing is true for the billboard on the bank near my house in Buffalo where I grew up. It didn't matter how many times we looked at it, we looked at it again when we drove by. Why?

TimetempBecause the time and temperature were always changing! (note that this is not the original Buffalo sign... the palm tree is a giveaway).

In most organizations, the frequency at which consumers are sent messages is far greater than the speed at which the organization actually changes. As a result, most of the messages are boring and repetitive. Which means that you're training your prospects and consumers to ignore the messages--why bother reading something if you already know what it says?

The best stories change over time. They change in ways that fascinate the consumer, and more important, they change in ways that are fun or important to talk about.

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Listed below are links to weblogs that reference Things that change:

» GMail's Stoarge Increase from The Diatribe * us
I've beeen using GMail for quite a while now, and back around the first of the month Google announced that they were going to be increasing the Storage Capacity of all the e-mail accounts from 1 to 2... [Read More]

» The First Rule of Blogging? from Subsidiary Thoughts
http://sethgodin.typepad.com/seths_blog/2005/04/things_that_cha.html [Read More]

» Interesting - things need to change to keep people's attention from Emergence Marketing
Seth Godin has an interesting observation on his blog (here) - things need to change to keep people's attention. Using the example of a clock under a bank's billboard and the available memory message on GMail - he observes that... [Read More]

» Interesting - things need to change to keep people's attention from Emergence Marketing
Seth Godin has an interesting observation on his blog (here) - things need to change to keep people's attention. Using the example of a clock under a bank's billboard and the available memory message on GMail - he observes that... [Read More]

» Change Something: Be Remarkable from BeConnected
Seth makes a great point relevant to email marketers. People are interested in things that change. His two examples are bank signs that give you dynamic real time updates on current time and temperature and Gmail that frequently increases the amount of... [Read More]

» Counting keeps you alive from Mint Blog
In pitch meetings this week, I've twice used Skype and Salesforce as examples of great websites. Neither explains their technology on their home page. Both focus on (1) benefits of their product (2) ease of use and (3) user numbers. I'd always tho... [Read More]

» How are you training customers? from Vy Blog
Seth wants to know if your story is static, or if it changes. [Read More]

» Changing stories from Digett Weblog | Interactive Media and Marketing
For all the lip service we give about telling stories, Seth makes an interesting observation: Seth's Blog: Things that change http://www.typepad.com/t/trackback/2282598... [Read More]

» observation on attention from bliss
Seth Godin makes a good point about gmail and how things need to be constantly changing to keep people's attention. [Read More]

» Ziboys Clips from Ziboys Clips
Ziboys Clips [Read More]

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