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Here's a neat way to invent a new Purple Cow.
Figure what the always is. Then do something else.
Toothpaste always comes in a squeezable tube.
Business travelers always use a travel agent.
Politicians always have their staff screen their calls.
Figure out what the always is, then do exactly the opposite. Do the never.
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» Need a purple cow? It's as easy as falling off a log from Content Fairy - Guy Redwood's Blog
Well, coming up with the ideas is... but you've still got to grow and love the beast.
Seth's Blog: What's the always?
It's a killer. This one goes in the special toolbox that helps clients shake up their business.
Treat yourself, spend a few mi... [Read More]
» Invite a purple cow to your next meeting from face2face
Seth Godin once again has given my brain a shake this morning, and it's now thinking in a whole new way. His suggestion is to find out what the [Read More]
» Forget the Always. Do the Never. from BrandBrains
Seth Godin is my head shaven hero. His writing - in books or blogs - is always so simple, yet profound. Here's a soon-to-be classic blog post:
Figure what the always is. Then do something else.
Toothpaste always comes in a squeezable tube.
Busi... [Read More]
» Do The Never from scotthodge.org
Thanks Seth for the great advice this morning on your blog:Here's a neat way to invent a new [Read More]
» Always from Strategize
Lots of great examples of this kin\d of thinking in the book Why Not?.
Take my post from earlier today about all the television channels providing the exhaustive list of closed schools — do the never, list only the schools that are open, and... [Read More]
» Opposites Attract from Radio Marketing Nexus
Great advice from Marketing guru Seth Godin: What's the always? Here's a neat way to invent a new Purple Cow. Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Business travelers always use [Read More]
» Do the never from Much Ado About Nothing
Find the always and do the never. It's a simple sentence. [Read More]
» When They Zig...You Zag from Music Business
Great advice from Seth Godin. Was thinking about this over the weekend. Know some guys who are getting into the music business, which you all know is a strange business to be in. Yes, business in business on some levels, [Read More]
» Remake, Part II: New Sword, Bigger Stone from As Evidence That I Exist
After re-reading my previous post, I can tell now that it came from the part of me that is the disgruntled Sunday attender. It seems a little harsh in the cold light of the afterglow. The preacher wasn't as bullheaded... [Read More]
» The Always from Creative Marketing
Man, the best idea I've thought up in the past week was caffeinated toothpaste (so people would get addicted to brushing their teeth) and Seth Godin comes up with this incredible way to create entirely new products, processes, and businesses. Man, it j... [Read More]
» What's the always? from Word Up
Link: Seth's Blog: What's the always?. [Read More]
» Doing the never from Kinetic Energy
Seth Godin has a great short post on doing the opposite of the "always".
Another strategy is to do the "always" but to extreme. [Read More]
» Doing the Always from shannonsays.com
This from Seth Godin: Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube.Business travelers always use a travel agent.Politicians always have their staff screen their calls. Figure out what the always is, then [Read More]
» A useful innovation paradigm from life (over IP)
Seth Godin's blog gives us a simple way to produce one of his beloved Purple Cows: Figure out what always happens, then do the opposite. Make your product do what never happens. We assume that the way things are... [Read More]
» The Always from Creative Marketing
Bruce Kasanoff, author of MAKING IT PERSONAL, shares, in his manifesto LESS: WHAT CUSTOMERS REALLY WANT, a terrific example of Seth Godin’s “find the always – do the never” technique for creating a purple cow… He tells the story of Phil Baxte... [Read More]
» Trip report from Geoffrey Moore Talk at TIE from Jonathan Boutelle's home on the net
The crowd, as it always is at TIE events, was a mix. The usual Indian serial entrepreneurs, who have been in the game longer than you’ve been alive, hard-core fat-fingered desi supercapitalists who start a new company every year and... [Read More]
» Find the Always, Do the Never from Jack Cheng
I love things like the The Spankast Bookcase:
It redefines what a bookcase is. Bookcases ALWAYS have flat horizontal shelves. They don’t have to. Here’s some great insight from Seth: What’s the always?
Figure what the always is. ... [Read More]
» Authentic Swords from Authentic Swords
Dont give up. Some of our authentic samurai s [Read More]
» Finding the opposite ofalways from Golden Interests
Ive been listening to Seth Godins book Small is the New Big on the way to work for the last several mornings. The book is a compilation of some of his best blog posts, and there are some real gems! This morning I listened to a real s... [Read More]
» Can You Do the Never? from Lip-Sticking
by Guest Blogger, Lena West I used to read a lot of blogs. Now, not so much. But, one of the blogs that I subscribe to (in addition to this one!) is Seth Godin's blog. About two years ago, Seth introduced, it's called, Do the never. This simple yet rev... [Read More]
« Are your people like your customers? | Blog Home | "We've done the right thing all along" »
