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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Are your people like your customers? | Main | "We've done the right thing all along" »

What's the always?

Here's a neat way to invent a new  Purple Cow.

Figure what the always is. Then do something else.

Toothpaste always comes in a squeezable tube.
Business travelers always use a travel agent.
Politicians always have their staff screen their calls.

Figure out what the always is, then do exactly the opposite. Do the never.

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Listed below are links to weblogs that reference What's the always?:

» Need a purple cow? It's as easy as falling off a log from Content Fairy - Guy Redwood's Blog
Well, coming up with the ideas is... but you've still got to grow and love the beast. Seth's Blog: What's the always? It's a killer. This one goes in the special toolbox that helps clients shake up their business. Treat yourself, spend a few mi... [Read More]

» Invite a purple cow to your next meeting from face2face
Seth Godin once again has given my brain a shake this morning, and it's now thinking in a whole new way. His suggestion is to find out what the [Read More]

» Forget the Always. Do the Never. from BrandBrains
Seth Godin is my head shaven hero. His writing - in books or blogs - is always so simple, yet profound. Here's a soon-to-be classic blog post: Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Busi... [Read More]

» Do The Never from scotthodge.org
Thanks Seth for the great advice this morning on your blog:Here's a neat way to invent a new [Read More]

» Always from Strategize
Lots of great examples of this kin\d of thinking in the book Why Not?. Take my post from earlier today about all the television channels providing the exhaustive list of closed schools — do the never, list only the schools that are open, and... [Read More]

» Opposites Attract from Radio Marketing Nexus
Great advice from Marketing guru Seth Godin: What's the always? Here's a neat way to invent a new Purple Cow. Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube. Business travelers always use [Read More]

» Do the never from Much Ado About Nothing
Find the always and do the never. It's a simple sentence. [Read More]

» When They Zig...You Zag from Music Business
Great advice from Seth Godin. Was thinking about this over the weekend. Know some guys who are getting into the music business, which you all know is a strange business to be in. Yes, business in business on some levels, [Read More]

» Remake, Part II: New Sword, Bigger Stone from As Evidence That I Exist
After re-reading my previous post, I can tell now that it came from the part of me that is the disgruntled Sunday attender. It seems a little harsh in the cold light of the afterglow. The preacher wasn't as bullheaded... [Read More]

» The Always from Creative Marketing
Man, the best idea I've thought up in the past week was caffeinated toothpaste (so people would get addicted to brushing their teeth) and Seth Godin comes up with this incredible way to create entirely new products, processes, and businesses. Man, it j... [Read More]

» What's the always? from Word Up
Link: Seth's Blog: What's the always?. [Read More]

» Doing the never from Kinetic Energy
Seth Godin has a great short post on doing the opposite of the "always". Another strategy is to do the "always" but to extreme. [Read More]

» Doing the Always from shannonsays.com
This from Seth Godin: Figure what the always is. Then do something else. Toothpaste always comes in a squeezable tube.Business travelers always use a travel agent.Politicians always have their staff screen their calls. Figure out what the always is, then [Read More]

» A useful innovation paradigm from life (over IP)
Seth Godin's blog gives us a simple way to produce one of his beloved Purple Cows: Figure out what always happens, then do the opposite. Make your product do what never happens. We assume that the way things are... [Read More]

» The Always from Creative Marketing
Bruce Kasanoff, author of MAKING IT PERSONAL, shares, in his manifesto LESS: WHAT CUSTOMERS REALLY WANT, a terrific example of Seth Godin’s “find the always – do the never” technique for creating a purple cow… He tells the story of Phil Baxte... [Read More]

» Trip report from Geoffrey Moore Talk at TIE from Jonathan Boutelle's home on the net
The crowd, as it always is at TIE events, was a mix. The usual Indian serial entrepreneurs, who have been in the game longer than you’ve been alive, hard-core fat-fingered desi supercapitalists who start a new company every year and... [Read More]

» Find the Always, Do the Never from Jack Cheng
I love things like the The Spankast Bookcase: It redefines what a bookcase is. Bookcases ALWAYS have flat horizontal shelves. They don’t have to. Here’s some great insight from Seth: What’s the always? Figure what the always is. ... [Read More]

» Authentic Swords from Authentic Swords
Dont give up. Some of our authentic samurai s [Read More]

» Finding the opposite ofalways from Golden Interests
Ive been listening to Seth Godins book Small is the New Big on the way to work for the last several mornings.  The book is a compilation of some of his best blog posts, and there are some real gems! This morning I listened to a real s... [Read More]

» Can You Do the Never? from Lip-Sticking
by Guest Blogger, Lena West I used to read a lot of blogs. Now, not so much. But, one of the blogs that I subscribe to (in addition to this one!) is Seth Godin's blog. About two years ago, Seth introduced, it's called, Do the never. This simple yet rev... [Read More]

« Are your people like your customers? | Main | "We've done the right thing all along" »