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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« April 2005 | Main | June 2005 »

worth way more than it costs...

Nick Usborne has a great deal. You get his permission-based newsletter and a free ebook too.  Writing for the Web: FREE Guide with your Newsletter Sign Up.

A great quote from Oscar Wilde

Link: acleareye.com: Oscar Wilde on liars.

"The liar at any rate recognizes that recreation, not instruction, is the aim of conversation, and is a far more civilised being than the blockhead who loudly expresses his disbelief in a story which is told simply for the amusement of the company."

Three posts you might have overlooked

Last chance before they fall off into the depths of May:

1. you can sell my knock knock ebook on your website if you want to. I'm surprised that only 1% of my sales so far have come this way: Seth's Blog: Affiliate sales of Knock Knock.

2. I thought this post would really generate a lot of discussion:  Seth's Blog: The Placebo Affect*.

3. And last, if you're interested in the $1,000 bounty or the internship, I need to hear from you by Tuesday:  Seth's Summer Intern Project.

A misplaced vowel

Dsc00648When I first encountered this restaurant in New York, I was excited. Look at how authentic the bronze plate fitted into the granite appears (sorry if it's sideways..). It had just the right tone. It was easy to imagine the meditation bells and the wholesome asian food.

Then I looked up and saw the banner and the name. It's all wrong. Franchia is not the right name for this place. Something was wrong. Are they trying too hard? Don't they get it? Why does it sound like a french-italian hybrid?

First impressions are everywhere, and they matter.

Dsc00649

Cookies you can feel good about

CookiesEverything about the packaging is perfect. The matte finish. The old fashioned roll top. The colors and more.

The only problem is that these cookies are no healthier than most of the others on the shelf. The reason to buy them is that they make it easy to lie to yourself when you feed em to your kids.

Is it only my supermarket that is now filled with stuff like this?

More on lying politicians

I'm riffing with Jennifer today. It's the end of the tour.  What's Your Brand Mantra?.

Is J. D. Salinger a Liar? Are You?

Did Holden Caulfield really have the adventures and angst the author wrote about? Of course not. There wasn't a Holden Caulfield. Catcher in the Rye is a work of fiction.

So what's the difference between fiction and a lie? Is storytelling lying?

I think the distinction we make for ourselves is that novelists don't pretend that they are telling us the truth. They don't set out to deceive because they write novels, which are clearly labeled as untrue. No evil intent, no lie.

Judging from my email and some postings on blogs here and there, it seems that some people have a trouble with the word "liar". Liar is a word that makes us angry.

When I wrote All Marketers Are Liars (Liar's Blog) I was trying to make a point about true lies.

Some (mostly those that haven't bothered to read it) think I'm telling people to lie and cheat and deceive and abandon what few ethics we've got left. Nope! I'm doing the opposite.

I start by telling you that you ARE telling a story whether you want to or not. You are a novelist, a film director, a fabulist. It's impossible to deliver the entire truth to anyone, ever, so by making choices, you're telling a story. If your blog is well-designed, that's part of your story. If your blog is ugly, that's a story too. Neither story has to do with the words. But you're still telling a story. We as marketers ought to recognize that and start acting that way--our competition sure is.

Then I say that telling a story that is inauthentic, inconsistent, hollow or filled with unstated side effects isn't just wrong, it's stupid. The best lies are true! True in the sense that you don't disappoint the listener when she discovers more facts about what you do.

Any marketer who believes that they are in the business of telling the truth about what they do is delusional. You can't. Not enough time, not enough attention, not enough money.

J.D. Salinger understood this when he wrote his novels. He didn't try to tell the truth. He tried to tell a story that resonated.

Be a true liar. Someone who knows he's in the storytelling business, someone who tells people about his ideas in terms they want to hear it. But be someone who's stories hold up under inspection.

ChangeThis, reborn

I'm pleased to announce that as of today, ChangeThis has a new steward.

Todd and Jack and the rest of the team at 800 CEO READ have agreed to take it over. No money changed hands, no "promotional considerations." They're doing it because they like it and because they believe that promoting cutting edge ideas can only help their business. The announcement is here. 800-CEO-READ Blog: 800-CEO-READ and ChangeThis.

I want to thank the great team of interns that built Changethis, especially Amit Gupta who has stuck with it over the last bunch of months. And I'm grateful to Jack and Todd. They work hard to do exactly what they say they're going to do.

And thanks to all of you that have read our stuff (for free, I might add!) and helped it spread.

I'll be at metacool today

Here's the link: metacool.

"I just write this stuff down"

A new interview for you. One Degree - Five Questions For Seth Godin.

« April 2005 | Main | June 2005 »