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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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$17 billion a year

Do you have a lawn?

You know, the wasteful green expanse in front of your house... that kind of lawn.

It turns out that lawns were virtually unknown in the USA until after 1850, and were invented in the UK not too long before this.

The reason for a lawn? To demonstrate wastefulness. A lawn tells your neighbors you can afford to waste land, waste water and have a team of servants to keep it all pretty (History of Lawns In America.)

The marketing of lawns is true marketing. Not interruptive clever ads, but an idea that spreads and sticks. Just like Starbucks. Or e-mail. The challenge facing industries and organizations is to create ideas that have the marketing built in.

You don't have a front lawn so your kids can practice soccer. You have one so your spouse won't yell at you for embarrassing the family in front of the neighbors.

Happy mowing.

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Listed below are links to weblogs that reference $17 billion a year:

» $17 Billion Lawn from thoughts
Marketing guru Seth Godin points us to the history of the American lawn, something I've gone off on before. The green lawn is a recent invention, not popularized until the 1800s, and it wasn't until the early 1900s that we... [Read More]

» Lawns and Lawn Care According to Seth Godin from The Green View
Marketing guru Seth Godin remarked about the purpose of lawns on his blog yesterday. According to him, the reason for a lawn is to [Read More]

» MP3 download, Music CD, Online music from Digital Sheet Music Downloads from Supermusiconline.info
Download the sheet music for your current favorites and explore our ... Download sheet music for Grammy®-winning and related titles, composers, and artists... [Read More]

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