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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« If you have a web site | Main | Same people, different moment »

Do you judge a book by its cover?

CtacartI do.

It's a horrible habit, I admit it. But do I have any other choice? With 95,000 books published every year (in the USA alone), how on earth are you supposed to spend the time to read books with bad covers?

Of course, it's not just books. We judge magazines, restaurants, even people by their covers. (and especially web sites!) And as a result, we end up skipping great meals, not getting to know terrific people and missing all sorts of terrific opportunities as a result.

So, here's what I do about it:

1. I try to find things with lousy covers and go out of my way to check them out. If the herd is drawn to the obvious, flashy cover, then I'm not going to find insightful, rare information where everyone else is. The unique stuff is hiding.

2. I try to make covers that don't sabatoge the work. It's astonishing to me how many packages, jackets, labels, signs and outfits are chosen because they're safe, boring and invisible instead of for the only reason that matters--to sell the prospect on finding out what's inside.

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Listed below are links to weblogs that reference Do you judge a book by its cover?:

» Judging Covers from Confessions of a Brand Evangelist
I judge a book by its cover, probably more so than other people. [Read More]

» Judging Covers from Confessions of a Brand Evangelist
I judge a book by its cover, probably more so than other people. [Read More]

» Pay no attention to the man behind the curtain... from think again, ideascape moves people to action

Attention has been getting a lot of attention these days.  Seriously!  In this "Attention Economy", what we’re all looking for is simply attention.  We chat via IM, text messaging, email, blogs, etc.  What a [Read More]

» Pay no attention to the man behind the curtain... from think again, ideascape moves people to action

Attention has been getting a lot of attention these days.  Seriously!  In this "Attention Economy", what we’re all looking for is simply attention.  We chat via IM, text messaging, email, blogs, etc.  What a [Read More]

» Do you judge a wine by its Web site? from The Winery Web Site Report
This post by Seth Godin (one of my marketing heroes) asks [Read More]

» Book covers and search from uli's news

If the herd is drawn to the obvious, flashy cover, then I'm not going to find insightful, rare information where everyone else is.... You're looking for books on specific topics, keywords, authors, content related to what you're looking at (Y!Q, a... [Read More]

» Book covers from uli's objets trouves.

If you're looking for books on specific topics, keywords, authors, content related to what you're looking at (Y!Q, anyone?), recommendations by others - you quite simply don't know what kind of cover the books might have.... As long as the results... [Read More]

» Book covers from uli's objets trouvĂ©s.

If you're looking for books on specific topics, keywords, authors, content related to what you're looking at (Y!Q, anyone?), recommendations by others - you quite simply don't know what kind of cover the books might have.... As long as the results... [Read More]

« If you have a web site | Main | Same people, different moment »