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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« We and They | Blog Home | Do you judge a book by its cover? »

If you have a web site

I hope you'll do two things.

First, wait patiently until Monday when I show you my new ebook about web pages and conversion.

Second, don't wait even one minute before checking out: Call To Action: How to Improve Your Conversion Rate. The authors sent me a copy a few weeks ago, but I was too busy writing my ebook to read this. A shame, because I could have stolen countless ideas from them. It's filled with all the facts and details and case studies that I was far too lazy to include in my ebook.

Despite the godawful cover, this book is an astonishing bargain. The book is straightforward and gives you direct, clear insight into what's wrong with your site and what to do about it. No fancy metaphors or engaging banter. Just the nuts and bolts and the facts to back them up.

I can't conceive of a website that won't benefit from the ideas inside. Still reading this blog? Stop! Go check out this book.

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» Seth and the Wizards of Web from achievable ends
Seth raves about the Eisenberg brothers new book, Call to Action (while panning the cover). I ordered the book a couple of weeks ago after Roy Williams mentioned it in his Monday Morning Memo. I commented on the book here. [Read More]

» Call to Action from The River
I just talked to my fellow ClickZ columnist and friend Bryan Eisenberg (while his brother, Jeffrey, chimed in occasionally in the background). He shared that the latest book by the Brothers Eisenberg, Call to Action: Secret Formulas to Improve Online [Read More]

» Books Read, Reading, To Be Read from DarrenBarefoot.com
Rebekah and James tagged me with some book meme a long time ago. I'm not a big fan of fill-in-the-blank memes, but I thought I might summarize books that are near-present on the book continuum. That is, books I've recently... [Read More]

« We and They | Blog Home | Do you judge a book by its cover? »