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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« April 2005 | Main | June 2005 »

The Knut Masco story

This is a true story of the Net, of talent and trust. It's a small world.

Fifteen years ago, on the streets of Soho (the artsy district of Manhattan) my wife and I were window-shopping for art we couldn't afford. Outside of one of the galleries, literally on the street, we saw an artist selling his work right on the street. We bought a painting for about $100 and congratulated ourselves for "buying art in Soho" at a discount. The artist was friendly and we wished him luck.

Knut Masco, the artist, specialized in painting on the back of old windows. He decorated the wooden frame and painted on the glass. He was a committed street artist and made a name for himself when he joined in with some other artists and sued Rudi Guiliani for banning their work (a surprisingly large number of people don't remember the original bully version of Guiliani). They won and that was the last we heard of Knut.

Anyway, two months ago the Masco in our house fell off the wall and shattered into a billion pieces. We were heartbroken. "This is a job for google" I cried, and off I went to find Knut. Nothing doing. He had vanished.

I hopped over to the amazing Google Answers. I posted a query and within a day, the researcher found Knut... living in Israel... under another name... no longer doing art!

I dropped Knut a note, found out his new name was Boaz, and described our need for a new painting. He quickly agreed--even though he couldn't find any old windows and had to make a new one from scratch. Even though he hadn't painted in a while. I offered to pay in advance, but he wouldn't hear of it.

Two months later, I get an email saying the painting is ready and has been shipped. I send him a check, made out to his new name, on faith. A day later, a painting arrives by Federal Express. From Israel. With a handwritten invoice.

The painting is terrific--even better than the original. But more important to us is the story. Not sure what you can do with it, but thought you'd want to hear it.

Another story in photos

Dave Sampson sent me this link: Drug Photos.

If you've got kids, I beg you to share this with them. It's disturbing, but important. And far more powerful than any table of statistics or medical report ever could be.

This site is now run by autoblogger

Thanks to Red for the link: AutoBlogger.net.

I think it's worth noting that there are more than ten million blogs out there, and best as I can tell, virtually nobody does it because they have to. In other words, it's not a job yet. I'm sure it will be soon, for some people.

Telling a story with a picture

Shazzieraw_1Thanks to Dhrumil for the link and the photo: We Like It Raw.

The idea being sold is raw food, but the picture instantly tells a story that is far more effective than the words could ever be. Yes that's the same person, less than two years later.

Michael Pollock is a liar

Bignose_1He came through and bought a nose. You can too: Link: Seth's Blog: You too can be famous!.

and find Michael here: smallbusinessbranding - Small Business Strategies and Ideas for Savvy Solopreneurs.

Fundable... a next big thing?

Anders Abrahamsson points us to Fundable, a new open source venture. Welcome to Fundable — Fundable.

I post it because
a. the site is beautiful and clear and is a great example of the sort of Knock Knock website we need more of.
b. more important, I think it represents a neat opportunity for marketers of content.

Example: Rickie Lee Jones says, "If 5,000 people agree to buy a new live album from me $10 a copy as an MP3, I'll go ahead and make it." She then promotes the sale and points people to Fundable.

If she doesn't get 5,000, everyone gets a refund, automatically. If she does, she sends out the album and something good has happened.

What's neat about this is that it creates a fundamentally different sort of buying mechanism. That hasn't happened in a long, long time.

I actually don't think that this is going to be a truly next big thing... it's too much work to do the promotion and to make something worth buying. (Imagine chartering a big jet to Las Vegas for a convention...) But it's a cool idea.

Whatever happened to ChangeThis?

A year ago today, I started work on ChangeThis. The idea was to have a mechanism that would help thoughtful ideas spread. Far too lazy to do something this difficult on my own, I assembled a team of summer interns who did the entire thing.

It succeeded beyond our wildest expectations. We featured authors as diverse as Tom Peters, Amnesty International, Chris Anderson, Hugh Macleod, George Lakoff and Guy Kawaski. We distributed manifestos on the evil of juice and the joys of blogging. Millions and millions of copies of our pdf files were distributed far and wide.

ChangeThis, paradoxically, was too successful. As the bar was raised and the standards increased, the amount of work necessary to keep up the quality kept rising. Starting at the end of last year, I entered into a very long negotiation with a major web company about passing the reins on to them. Alas, as often happens with long negotiations with major corporations, it crashed and burned at the very end. One side effect is that ChangeThis has been relatively bereft of new content since February or so.

The good news?
a. next week I hope to be able to tell you about a new team taking over--no money is changing hands, just a team of folks who want to do the hard work to make it fly...
and
b. we learned a lot. We learned a lot building it and launching it, and we learned a lot in watching what spread (and what didn't spread). And, I think, our millions of readers learned a lot.

So, think hard about the next generation of manifestos. Challenge yourself to write something that's important, and that will spread. More next week. Thanks for reading.

Visualizing your story

TombstoneThanks to Rod Brant for the link to the Tombstone Generator.

What will be on your tombstone

So, every single article about podcasting mentions Adam Curry (which makes sense, since it was his idea). And every article ever written about Adam Curry mentions that he was once an MTV VJ. For no good reason. (We're talking almost 100,000 google matches).

AND, every single article about Google (until recently) included the phrase, "And employees eat lunch in a cafeteria where the food is prepared by a former chef for the Grateful Dead." For no good reason. (We're talking 25,600 matches).

Breaking news: SiliconBeat: Google's famed chef leaving. Thanks John Battelle for the link...

What's they have in common is pretty obvious: oxymorons. It's a safe piece of trivia that no one expects but then it's pretty easy to remember. Oxymorons make it easy to tell stories. Do you have one?

More downgrading

A few weeks ago, I talked about the gradual descent of music from live to a mere memory of that: Seth's Blog: REAL--Compared to what? The Pale Imitation.

I thought about that when I was yelling on the cell phone today, because the connection was far worse than the way the phone in my house sounded in 1971.

And the typesetting on my blog doesn't compare to that in my books.

And my digital pictures in iphoto, though there are a lot of them, really don't look as sharp as these snapshots from my high school graduation (and I had more hair).

It's not just traditional media, either. An email doesn't communicate as much information as a meeting, and a voice mail is really hard to file. A Powerbar may have plenty of vitamins and stuff, but it's just not as good as a real meal, is it?

Which leaves a big opportunity. The opportunity to provide sensory richness. To deliver experiences that don't pale in comparison to the old stuff. It's not just baby boomer nostalgia (though that helps)--it's a human desire for texture.

« April 2005 | Main | June 2005 »