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Slashdot | Radio Listening Declining w/ Digital On Its Way Up. Note that the number of listeners (not the hours, the actual number of people) is down 4% in one year. That's huge. Also note that online listening is up 10 million people.
Once satellite etc. is standard equipment in new cars, that's the last straw.
People will pay to control their media. They'll also pay for the long tail. They'll also pay to avoid commercials. 3 strikes...
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Listed below are links to weblogs that reference Radio's next:
» Shaky Statistics from Radio Marketing Nexus
Seth Godin quotes this Slashdot post which alleges that "the number of listeners to radio media has declined by 4% against the previous year." The source cited is NPD Group which is a ratings source used by...let's see...none of us. [Read More]
» Points of view on media evolution from All things Bru
I saw an interesting pattern here and I want to share this with you: On friday 13th and saturday 14th there's been the “Crescere tra le Righe” Convention, a meeting and conversation place for young, editors and government (to roughly quote the subt... [Read More]
» Radio is Dead. Long Live Radio from Shotgun Marketing Blog
Radio is dying. And that saddens me because it's a great medium. But over the past 10 years, radio has been working hard to eliminate [Read More]
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