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SETH'S BOOKS

Seth Godin has written 18 bestsellers that have been translated into 35 languages

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alt.mba

altMBA

An intensive, 4-week online workshop designed to accelerate leaders to become change agents for the future. Designed by Seth Godin, for you.

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« Another story in photos | Main | A letter from Kentucky »

The Knut Masco story

This is a true story of the Net, of talent and trust. It's a small world.

Fifteen years ago, on the streets of Soho (the artsy district of Manhattan) my wife and I were window-shopping for art we couldn't afford. Outside of one of the galleries, literally on the street, we saw an artist selling his work right on the street. We bought a painting for about $100 and congratulated ourselves for "buying art in Soho" at a discount. The artist was friendly and we wished him luck.

Knut Masco, the artist, specialized in painting on the back of old windows. He decorated the wooden frame and painted on the glass. He was a committed street artist and made a name for himself when he joined in with some other artists and sued Rudi Guiliani for banning their work (a surprisingly large number of people don't remember the original bully version of Guiliani). They won and that was the last we heard of Knut.

Anyway, two months ago the Masco in our house fell off the wall and shattered into a billion pieces. We were heartbroken. "This is a job for google" I cried, and off I went to find Knut. Nothing doing. He had vanished.

I hopped over to the amazing Google Answers. I posted a query and within a day, the researcher found Knut... living in Israel... under another name... no longer doing art!

I dropped Knut a note, found out his new name was Boaz, and described our need for a new painting. He quickly agreed--even though he couldn't find any old windows and had to make a new one from scratch. Even though he hadn't painted in a while. I offered to pay in advance, but he wouldn't hear of it.

Two months later, I get an email saying the painting is ready and has been shipped. I send him a check, made out to his new name, on faith. A day later, a painting arrives by Federal Express. From Israel. With a handwritten invoice.

The painting is terrific--even better than the original. But more important to us is the story. Not sure what you can do with it, but thought you'd want to hear it.

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Listed below are links to weblogs that reference The Knut Masco story:

» textbook hughtrain from gapingvoid
Seth Godin writes about a painter who really made his day. Two months later, I get an email saying the painting is ready and has been shipped. I send him a check, made out to his new name, on... [Read More]

» The power of the Internet… from s e v v e n b l o g | marketing
Seth Godin tells a great story over on his blog about the power of the Internet. I love his story because it: a) is a great example of one of the thousands of things that you can do today that you could not have done—or rather, could not have ... [Read More]

« Another story in photos | Main | A letter from Kentucky »