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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« How cool is this | Main | Is Steve Jobs a hero? »

The one and only

If your organization the only?

The only all-rock radio station in Hempstead?
The only organic bakery in Toledo?
The only church that offers its believers true salvation?
The only magazine that brings readers a particular type of story?
The only consultant that can teach people how to increase a certain type of productivity?

A few years ago, the walls of only started to crumble. I can buy organic bread online, or frozen, or pick some up at the Whole Foods Market. I can tune into music ten different ways. I can learn everything I want to learn without ever subscribing to a magazine ever again...

Only is very comforting. Only eliminates competition, provides price insulation and improves the status of my ego. Only, alas, is in short supply these days.

The challenge of being remarkable is being fast enough and brave enough to embrace the new, not just to rely on being the only.

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Listed below are links to weblogs that reference The one and only:

» "Only" the Lonely from Radio Marketing Nexus
Here's a great post from Seth Godin (yes, I know, three references to Seth in as many posts. What can I say?) If you're unique in your format, do you refer to your station as "the only [insert format here] [Read More]

» National Media Mentions: Toledo from Outhouse Swagger
I love it when Toledo gets a national media mention, especially when it's from my preferred, oft-quoted marketing idol Seth Godin. It's especially timely when I've recently been home for a weekend to hear nothing but bad news for the hometown (or a... [Read More]

» A Business Model for Abundance from The Work Better Weblog
Heretofore, most business were founded on the idea of scarcity. Being the One and Only as Seth Godin describes. If you're the only vendor offering something, it used to be easy to make money. Just convince people you're the only one that can solve t... [Read More]

« How cool is this | Main | Is Steve Jobs a hero? »