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SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« What Every Good Marketer Knows | Blog Home | On Critics, Criticism and Remarkability »

The Reviews are trickling in...

My new book (Seth Godin - Liar's Blog) comes out next week, and like it or not, it's getting reviewed.

Here are a few you might want to check out.

800-CEO-READ Blog: BOOK REVIEW: All Marketers Are Liars.

Joi Ito's Web: All Marketers Are Liars.

Link: 800-CEO-READ Blog: Jack Covert Selects--All Marketers are Liars.

An interview: gapingvoid: e-mail exchange with seth godin

And, as usual, Publishers Weekly weighed in with a review that wasn't, hmmm, quite as rewarding. Here are quotes from four of PW's reviews of my books over the years. See if you can match the quote to the book.

"A slapdash mix of insight, jargon, common sense, inspiration and hooey"

"As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue."

"He lays the metaphors on a little thick."

"Readers will likely find the book's practical advice as rudderless as its ethical principles."

I will try to comfort myself by basking in their bad track record.

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» Seth Godin's All Marketers Are Liars from Twist Image Multimarketing Studio - Mitch Joel's Blog - Marketing and Communication Insights
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« What Every Good Marketer Knows | Blog Home | On Critics, Criticism and Remarkability »