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« 55,000,000 | Main | Two more thoughts about podcasting »

Thinking about podcasting

A few times a day, people ask when I'm going to have a podcast. My answer is probably not too soon.

The good news for podcasters is that users' ability to hear podcasts is dramatically increasing. It'll soon be built into itunes, and as awareness spreads, the number of listeners has to increase.

There's a bunch of bad news, though.

First, you can't browse a podcast. Which means that you won't know what you like until you get it. That means subscribing in many cases. This is, of course, good news, cause subscribers are better than browsers. But it's mostly bad news because it means that very few podcasts are going to be heard by large numbers of people.

Example: if there are 1,000 blogs and 1,000 readers, sooner or later every blog will get sampled by every reader.

BUT, if there are 1,000 podcasts and 1,000 people, it's unlikely that you'll be sampled by more than ten or twenty listeners. Why? Because the cost of sampling (in time) is too high. Once you've got your needs met, you'll stop listening.

Problem two is that listening is a real time commitment. I can surf 300 blogs in the time I can listen to just one podcast. That doesn't mean podcasts are bad... in fact, they're far more powerful than blogs in selling emotion. It does mean that it's going to be harder to get a big audience.

Which leads to the last bit of bad news: you can put up a blog post in two minutes, but it takes an hour to make a podcast. So, creators will want either big audiences or money if they're going to really do it. And both are hard to see coming any time soon.

My two cents.

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Listed below are links to weblogs that reference Thinking about podcasting:

» Seth, Keep Thinking About Podcasting from Media Guerrilla
Of all the people I would actually *like* to see pickup podcasting, Seth Godin's on my short list. [Read More]

» If You're a Guru, You Need a Podcast from The Work Better Weblog
There are a handful of vocations ideally positioned for connecting with customers on a regular basis via audio (podcasting): Politicians Motivational Speakers Professional Consultants Musicians Poet, Author, or other Professional Writers If... [Read More]

» Disruptive Podcasting! from think again, ideascape moves people to action

One of the things I love about blogging/reading blogs is that I can read one person’s thoughts on a subject and it leads me to another idea.  I love linking one idea to t [Read More]

» Disruptive Podcasting! from think again, ideascape moves people to action

One of the things I love about blogging/reading blogs is that I can read one person’s thoughts on a subject and it leads me to another idea.  I love linking one idea to t [Read More]

» Disruptive Podcasting! from think again, ideascape moves people to action

One of the things I love about blogging/reading blogs is that I can read one person’s thoughts on a subject and it leads me to another idea.  I love linking one idea to t [Read More]

» http://blog.ericrice.com/blog/_archives/2005/5/25/885064.html from Eric Rice
I've often been critical of the art and science of trying to make one form of media (e.g. audio) fit into the box of other types of media (e.g. text). Speaking from the perspective of someone who has a personal media terzetto (I blog, I podcast, and I ... [Read More]

» Time is not on my side from Project
Talk is going on about "podcasting" and video blogging as being the next big thing, but I'd have to disagree with some estimates of how big they are going to be. Personally I can't spend an hour listening to a... [Read More]

» Podcasting(ポッドキャスティング)の行く末 - Seth Gordinが語る from アークウェブ ビジネスブログ
中野です。 Blog(いわゆる「ビジネスブログ」)の熱狂が覚めやらぬうちに、次は... [Read More]

» Seth Godin thinks about Podcasting from Adrian Pegg | my media
... He's right of course, I've experienced this myself. I do find it quite hard to break away from the Podcasts I already listen to and try out new ones - it seems like such a leap in the dark to try something new - and there's always that 'wasted ti... [Read More]

» Odeo is superfly, but where's the filter? from Amit Gupta's weblog
Evan sent me an invite to Odeo and it is slick, slick, slick. It's still in beta, but all the little things are well-executed. You can tell a lot of thought went into this one. One example: Odeo studio lets you create and upload a new show right in... [Read More]

» First look at Odeo from Sumedh Mungee
Amit Gupta is impressed with Odeo's podcasting solution, which is now in gmail-style invitation-only beta: One example: Odeo studio lets you create and upload a new show right inside your browser. The flash app reads from your system’s microp... [Read More]

» The Limits of Podcasting from Radio Marketing Nexus
Steve Jobs calls Podcasting "the hottest thing going in Radio," which is, of course, hype. I have long argued that Corporate Entertainment podcasts would swamp the amateur stuff because The Man is better able to produce and market entertainment worth [Read More]

» Seth Godin thinks about Podcasting from Mous
... He\'s right of course, I\'ve experienced this myself. [Read More]

» Time is not on my side from Project
Talk is going on about... [Read More]

» Time is not on my side from Project
Talk is going on about... [Read More]

« 55,000,000 | Main | Two more thoughts about podcasting »