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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Visualizing your story | Main | Fundable... a next big thing? »

Whatever happened to ChangeThis?

A year ago today, I started work on ChangeThis. The idea was to have a mechanism that would help thoughtful ideas spread. Far too lazy to do something this difficult on my own, I assembled a team of summer interns who did the entire thing.

It succeeded beyond our wildest expectations. We featured authors as diverse as Tom Peters, Amnesty International, Chris Anderson, Hugh Macleod, George Lakoff and Guy Kawaski. We distributed manifestos on the evil of juice and the joys of blogging. Millions and millions of copies of our pdf files were distributed far and wide.

ChangeThis, paradoxically, was too successful. As the bar was raised and the standards increased, the amount of work necessary to keep up the quality kept rising. Starting at the end of last year, I entered into a very long negotiation with a major web company about passing the reins on to them. Alas, as often happens with long negotiations with major corporations, it crashed and burned at the very end. One side effect is that ChangeThis has been relatively bereft of new content since February or so.

The good news?
a. next week I hope to be able to tell you about a new team taking over--no money is changing hands, just a team of folks who want to do the hard work to make it fly...
and
b. we learned a lot. We learned a lot building it and launching it, and we learned a lot in watching what spread (and what didn't spread). And, I think, our millions of readers learned a lot.

So, think hard about the next generation of manifestos. Challenge yourself to write something that's important, and that will spread. More next week. Thanks for reading.

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Listed below are links to weblogs that reference Whatever happened to ChangeThis?:

» Update of Change This from shannonsays.com
Thanks Seth. Just this week that I was wondering what happened to Change This. I hadn't got an update email for a few months, so I visited the website, you know, just to make sure I wasn't missing anything. [Read More]

« Visualizing your story | Main | Fundable... a next big thing? »