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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Double SUV storytelling | Main | Stay Hungry. Stay Foolish. »

Great Enough!

Perfect is the enemy of good. No doubt about it.

The excellent feedback I got from readers made it eminently clear that you agree with this sentiment. If you don't ship, it's not really worth doing. More important, we've only got a finite amount of time and resources to invest in anything (thanks, Chris Morris). The real issue is this: when do we stop working on something (because it's good enough) and work on some other element of the offering.

When do we stop working on making a keyboard better and start working on the packaging or the promotion? When do we accept the status quo as unchangeable because the marketplace has embraced a standard, and then put our effort into less earthshattering, but presumably higher leverage tasks?

If you riff through your top 10 great successes of the last decade (you pick your field, doesn't matter) aren't most of them areas where someone refused to accept that the industry's status quo wasn't good enough, and instead set out to change a fundamental rule of that industry?

Maxwell House settled. Howard at Starbucks didn't. American settled, Jet Blue didn't. Vogue settled, Daily Candy didn't.

I'm not arguing that nothing is good enough. Far from it. Every time I give a speech, I spend two slides saying, "everything is good enough" and at some levels, I'm totally right. But for those that are intent on creating something remarkable, it seems that the attractive vision is to believe precisely the opposite, at least about the stuff you care about.

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Listed below are links to weblogs that reference Great Enough!:

» More on Good Enough from David V. Lorenzo
Seth Godin is on target once again with his follow up to a post from June 14 on being “good enough”. [Read More]

» Great Enough! from BizBlogs
Seth's Blog: Great Enough!: Perfect is the enemy of good. No doubt about it. The excellent feedback I got from readers made it eminently clear that you agree with this sentiment. If you don't ship, it's not really worth doing. [Read More]

» When Is Enough Enough? from wantrepreneur

At the risk of being labeled a Seth-o-maniac, I'm pointing you back to Seth's blog today where he continues the discussion of good vs. great.

His readers are correct that you can't delay product distribution until it&... [Read More]

» Should You Settle For "Good Enough"? from ConversionRater.com - Improving Your Website Conversion Rate
Seth Godin points out that the most successful stories are from people who never settle for what's good enough. How does this apply to your site or business? When you designed your site, did you make it remarkable? Or did you stop at "it's good eno [Read More]

» Is good enough good enough? from Wolfrage's Ramblings
... [Read More]

» Good enough from TechBlog
Sometime back in June I read a series of articles by Seth Godin. I do not yet want to send you right away from this blog so please wait till the end, I will list the links. An important point he raised in there was "Humans tend to work on a problem u... [Read More]

« Double SUV storytelling | Main | Stay Hungry. Stay Foolish. »