Lying with a name
Karl and Andrew pointed me to this study less than five minutes apart, so it must be good. How to tell a story with your name: Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names - Knowledge@Wharton.
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» Why off-beat product names appeal from Who is Vinny Oswego
The point of all this is to reduce marketing storytelling to just a name. But here's a though: if everone uses off-beat names, will they just become "normal"? At that point will consumers prefer informative names because they are uncommon? [Read More]
» Bananafanafofana (Or: What the Hell Are We Gonna Call This Thing?) from Creative Marketing
I love words. I love reading them, I love writing them, and I love making them up. These days, with the whole damn Oxford dictionary bought up as domain names in every one-, two-, and multi-word combination you can think of, the struggling marketer is ... [Read More]
» Appeal of Off-beat Product Names from Perception Analyzer Dial.Log
In a recent paper, marketing professors from Wharton and Boston College looked at the positive response consumers have to imaginative names, even if they are not particularly descriptive. [Read More]
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