Lying with a name
Karl and Andrew pointed me to this study less than five minutes apart, so it must be good. How to tell a story with your name: Florida Red or Moody Blue: Study Looks at Appeal of Off-beat Product Names - Knowledge@Wharton.
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All Marketers Tell Stories
Seth's most important book about the art of marketing
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Free Prize Inside
The practical sequel to Purple Cow
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Linchpin
An instant bestseller, the book that brings all of Seth's ideas together.
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Meatball Sundae
Why the internet works (and doesn't) for your business. And vice versa.
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Permission Marketing
The classic Named "Best Business Book" by Fortune.
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Poke The Box
The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
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Purple Cow
The worldwide bestseller. Essential reading about remarkable products and services.
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Small is the New Big
A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.
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Survival is Not Enough
Seth's worst seller and personal favorite. Change. How it works (and doesn't).
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The Big Moo
All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.
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The Big Red Fez
Top 5 Amazon ebestseller for a year. All about web sites that work.
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The Dip
A short book about quitting and being the best in the world. It's about life, not just marketing.
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The Icarus Deception
Seth's most personal book, a look at the end of the industrial economy and what happens next.
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Tribes
"Book of the year," a perennial bestseller about leading, connecting and creating movements.
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Unleashing the Ideavirus
More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.
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V Is For Vulnerable
A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.
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We Are All Weird
The end of mass and how you can succeed by delighting a niche.
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Whatcha Gonna Do With That Duck?
The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.
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Listed below are links to weblogs that reference Lying with a name:
» Why off-beat product names appeal from Who is Vinny Oswego
The point of all this is to reduce marketing storytelling to just a name. But here's a though: if everone uses off-beat names, will they just become "normal"? At that point will consumers prefer informative names because they are uncommon? [Read More]
» Bananafanafofana (Or: What the Hell Are We Gonna Call This Thing?) from Creative Marketing
I love words. I love reading them, I love writing them, and I love making them up. These days, with the whole damn Oxford dictionary bought up as domain names in every one-, two-, and multi-word combination you can think of, the struggling marketer is ... [Read More]
» Appeal of Off-beat Product Names from Perception Analyzer Dial.Log
In a recent paper, marketing professors from Wharton and Boston College looked at the positive response consumers have to imaginative names, even if they are not particularly descriptive. [Read More]
« Stay Hungry. Stay Foolish. | Main | technical chops come second »
