Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« I'm not at Gnomedex | Main | naming the curves »

The four curves of want and get

Fourcurves_1When you launch a product or service, you want A. A is a steep launch curve followed, after the dotted line, by a steep acceptance curve.

A is the curve of the hot knife through butter. A is the curve of big buzz. A is the curve of the unserved audience and the perfect product.

That's what you want.

Usually, though, you get B.

B looks the same as A for a while. But then it stops.

B stops because your product isn't for everybody. B stops because many products and services have a small but eager audience of early adopters, just itching to try something new. And then, once reality sets in, your idea stops spreading.

When I launched my ebook, I thought for a minute I had A. I sold a bazillion of them in one night. And then, bam, I had B. Sales slowed really fast. Why? Was it lousy? I don't think it was. I think the audience of people who were standing by to buy an ebook from me was very connected to me and to each other, they heard about it right away, they bought it right away and then, there you go, the entire market was saturated.

Curve C is the most likely curve of success, not A. Curve C is the remarkable product that takes a while to find its footing. Then, the idea starts moving through communities and slowly builds, until, yes, this product is remarkable and you've got a hit.

Alas, soon after launch, there's no way to tell C from D, is there? D is the curve of the dud. Most launches are duds. Not a lot you can do about it.

The challenges are pretty obvious. First, how do you decide where to put the dotted line? Second, how do you avoid killing something too early, or celebrating too early. And last, how do you know when to kill a dud? The odds are with those smart enough to launch something new tomorrow.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83459421a69e2

Listed below are links to weblogs that reference The four curves of want and get:

» This is the shape of my blog from Project
Sorry to be tiresome and point to someone else for material, but I'm a sucker for charts. Seth puts up 4 of them as the typical sales curve for products. Of course he is missing a few, notably the one... [Read More]

» The dotted line from Information Management Weblog
Seth Godin posted four charts describing the adoption of a product or service. These are just a simple way to visualize the various modes of user or consumer uptakes. Says Seth: The challenges are pretty obvious. First, how do you decide where to put t... [Read More]

» 5 Names for the 4 Lines from Casual Fridays
Seth Godin has displayed four lines depicting typical product life cycles. He’s asked for names for each. Below, I’ve given my titles, descriptions, and names for each line: The Phenom This line is unusually talented and charismatic wit... [Read More]

» Naming the four curves of want and get from Marketing Catalyst
A. Hero Curve (what everyone predicts they can achieve) B. Loyalist Curve (several cash cow products with this curve create a saleable business) C. Warrior Curve ("true-believers" and evangelists live on this line) D. Hindsight Curve (only a co-de... [Read More]

» Seth Godin's Four Curves from Dig Tank
Seth Godin writes about 4 highly appropriate curves that demonstrate the difference between what people want from a new venture... [Read More]

» Four curves of want and get from Dossy Shiobara

Here's my names for your four curves:

  • A) Business Plan
  • B) Long Tail
  • C) Dot-com Bubble
  • D) Reality
[Read More]

» Seth Godin's Four Curves from Dig Tank
Seth Godin writes about 4 highly appropriate curves that demonstrate the difference between what people want from a new venture... [Read More]

» 4 Curves of (Box-Office) Want and Get from Jack Cheng
The Spider-Man Curve, the Hulk Curve, the Donnie Darko Curve, and the Gigli Curve. ... [Read More]

» Curvaceous from gottaquirk.com

Apologies for the severe posting drought. Its not bloggers’ block I tell you!!

I’ve just arrived in Cape Town on the flight from hell: 24 hour delay after sitting on the plane in th [Read More]

» Simple curves from appliedthinking
I like simple things: [Read More]

» MP3 Downloads, Find your favorite mp3 from Mp3 Search
Enter Artist or Song or Album name to search:. Download MP3 Music for $0.10 per song. MP3 Archive:. # - A - B - C - D - E - F - G - H - I - J - K - L - M ... [Read More]

» The Dip: A New Book Coming From Seth Godin from 800-CEO-READ Blog
During our October NYC trip, we heard there was a new book coming out from book machine called Seth Godin. Since there wasn't much to say beyond "Hey, Seth has a new book coming out!", we held off. Now... [Read More]

« I'm not at Gnomedex | Main | naming the curves »