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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« So Seth, you haven't been on Swedish TV lately | Main | We don't have to care, part I »

We don't have to care, part II

The good news:

Dragging my butt, disheartened by the new "we don't care, we don't have to" economy, I showed up at the W hotel in San Francisco. Other W hotels hadn't blown me away, but this place was across the street from my speaking gig and the booking agent put me here, so no big deal.

I walked in with diminished expectations.

Two extremely attractive people behind the counter looked up. The guy said, with a genuine smile, "welcome." And it all started to change.

These people were actually trying. Because they wanted to, not because they had to.

I got to my room. The turn down person handed me a crisp fortune cookie as I walked past her on the way to my room. My room had an etcha sketch on the desk,  a tres cool CD softly playing on the stereo and very neat toiletries in the bathroom. Extra cost, maybe $3.

I called for a wake up call. A truly nice person answered the phone, not a computer. They also asked if I wanted breakfast (at 4 am!!). I did. Net profit for having a person answer? $15.

There is no perfect experience. But this was great storytelling, storytelling with authenticity from caring people. It restored my faith (at least a little) in what organizations can do.

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« So Seth, you haven't been on Swedish TV lately | Main | We don't have to care, part I »