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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« No such thing as side effects | Main | Thank you, Bob Cocksedge, for teaching all of us »

Before you spend a lot of time and money on a logo

Before you go in circles trying to get those spirals just right...

go take a look at Logo Design by Pixellogo� - All Logo Designs.

I'm not proposing that you should spend $50 or whatever to buy a stock logo.

What I hope you'll see is that all a logo needs is to be GOOD ENOUGH (I know, I'm the guy who says good enough is a curse). Why is it okay to have a non-wonderful logo? Because the logo is just a placeholder. It gains value AFTER it hits the world, because people associate things with it.

Imagine a classroom in 1912 with kids named Elvis, Ronald, Margaret, Donald and  Madonna in it. You wouldn't know who to make fun of first. It seems as though the abstract quality of a name or a logo (both blank slates) is not as important as what you do with it.

This advice doesn't hold for non-abstract names or images, naturally. But those are worth less, in my humble opinion.

All that said, the logo for my secret summer project is truly awesome. Thanks, Aaron, for the inspired work. (I'll post the logo in early August, prolonging the tension as long as possible.)

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Listed below are links to weblogs that reference Before you spend a lot of time and money on a logo:

» Logos on the Cheap from Business Opportunities Weblog
Seth Godin: Before you go in circles trying to get those spirals just right... go take a look at Logo Design by Pixellogo - All Logo Designs. I'm not proposing that you should spend $50 or whatever to buy a... [Read More]

» Phallic Logo Awards from Alexoid
The B3ta Phallic Logo Awards (kudos William) has more penises than a Disney home video cover. I agree with Seth that sometimes a logo can be good enough and James' thought on corporate identity not being critical but I'd say it is worth investing the... [Read More]

» But What About My Proprietary Swoosh So Indicative of My Global, Paradigm-Approach? from Like It Matters
Stop the hand-wringing over logo design, says Seth Godin. Spend your time, instead, on making that logo mean something. Good enough may be good enough here, counsels the man who typically counsels remarkability. Evidently he bought an off-the-shelf log... [Read More]

» Logo from scotthodge.org
Do you have a logo? If not, why? If so, why? Have you ever thought about it? Here's a site that Seth Godin pointed me to on his blog. It's called Logo Design by Pixellogo and it offers stock logo [Read More]

» A logo isn’t a brand - not even close. from Mary's Blog
....as I often say (rant?)...I actually once had a scary-smart entrepreneur say to me, “I’m branded! I’ve got a web site!” Uh-oh. The poor guy spent thousands of dollars and didn’t even have a company yet – much ... [Read More]

» Seth Godin on Logos from HorsePigCow: Life Uncommon
More commentary on the importance of logos by marketing guru, Seth Godin. [Read More]

» Seth Godin Praises Stock Logos from Be A Design Group
I was really disappointed... [Read More]

» Seth Godin Praises Stock Logos from Be A Design Group
I was really disappointed when I read Seth Godin’s blog today. The usually insightful Godin has apparently fell in love with mediocre logo design saying “…it is okay to have a non-wonderful logo, because the logo is just a placeholder... [Read More]

» Seths Blog Before you spend a lot of time and money on a logo from Neal's Blog
Seth, a great solution is LogoWorks, which helped create a logo for D & H for $260. Not a lot of time, not a lot of money, but a professional logo.... [Read More]

« No such thing as side effects | Main | Thank you, Bob Cocksedge, for teaching all of us »