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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Beans! | Main | The magic word »

But it's only a commodity...

Unnamedimage1715774Michael Cirrito shares this picture from his local gas station. Do you need fresh flowers when you buy gas? Of course not. But you might want them.

The fluid, the gasoline itself, might be the same everywhere you go, and no one is going to pay extra for that. What they are buying is the experience and the attitude and the little things that they might not even consciously notice.

The important thing about this picture isn't that flowers = success. The lesson is that trying to be different, trying to create an experience that counts... the effort is what matters.

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Listed below are links to weblogs that reference But it's only a commodity...:

» Chevron Adds Flowers to Fuel from 2 Percent Creativity - Marketing and Advertising Insights from a Connected Perspective
You've just gotta love some of things Seth comes up with. See his post on the Chevron station and their lovely display of flowers. I am wondering if Chevron were to place a couple of comfy sofa chairs around the [Read More]

» Create a Marketing Experience from SEO Blog from Elixir Systems

I'm a big fan of Seth Godin the marketing guru and his Blog. I like the simple message of this post about trying to be different and creatin [Read More]

» I thought Starbucks sells ‘experience’ from billgates.co.in
What would be your reaction if I say that a Gas Station sells an experience? (Think about it). Thats exactly what Seth Godin has picked up: The fluid, the gasoline itself, might be the same everywhere you go, and no one is going to pay extra for that... [Read More]

» It's so easy to be Different - if we care to try from Radio Marketing Nexus
Now this doesn't look like your typical gas station. As reported in Seth Godin's blog, a bouquet of flowers outside a gas station creates "an experience that counts." As Seth says, "it's the effort that matters." This is no [Read More]

» Flowers at Chevron-add empathy from Rita's Blog
Loved the snippet on Seth Godin's blog (http://www.typepad.com/t/trackback/2894478) showing a photo of fresh flowers at a Chevron station. Reminded us of the many ways we have observed companies to create differentiation through adding a quality we cal... [Read More]

« Beans! | Main | The magic word »