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Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list


All Marketers Tell Stories

Seth's most important book about the art of marketing




Free Prize Inside

The practical sequel to Purple Cow





An instant bestseller, the book that brings all of Seth's ideas together.




Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.



Permission Marketing

The classic Named "Best Business Book" by Fortune.



Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.




Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.



Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.



Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).




The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.



The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.




The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.




The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.





"Book of the year," a perennial bestseller about leading, connecting and creating movements.




Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.



V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Member since 08/2003

« June 2005 | Main | August 2005 »

Byron's gone

About twenty years ago, I met a guy named Byron Preiss. I was 24 and just starting out at Spinnaker Software and he was the supremely talented, very smart packager that my boss had just purchased several million dollars worth of software from.

Turns out that Byron was only seven years older than me.

We worked closely together for two years, arguing nearly every day about the products we ended up creating together. We worked with Arthur C. Clarke and Ray Bradbury and artists and writers and programmers. In 1985, it was a very new deal to be a packager of content, to work with brands and carve out new rights, to imagine new forms of media. Byron was doing all of those things.

One day, Byron said to me, "You should go out on your own. I'll help you. I'll introduce you to people." Byron not only demonstrated to me that the new media enabled the individual to make stuff, but he gave me permission to try.

Byron Preiss, 52, Digital Publishing Pioneer, Dies - New York Times.

London Times restaurant critic gets the Cow

From the ninth of July, a review of a weird conceptual restaurant called Chair,

"There are plenty of decent 30 pound a head restaurants in London. The trouble is that most of them charge 60 pounds a head to eat there. ... When you leave a restaurant chatting mostly about how nobody could be bothered... you're going to have to need a pretty good reason to eat there again.

What do you you suppose that could be? That you found yourself hungry in Notting Hill and didn't have the energy to walk 20 yards to any of the dozens of other restaurants in the vicinity?

There may be nothing particularly disastrous about Chair, but you wonder what the point of it is."

Sometimes, it's the odd ideas that spread

UrinalApparently, the folks who run one of the big airports in Europe became famous because of a clever idea they installed in the airport men's room (click on picture for details... this is a family friendly blog).

Apparently, the tiny silk screened image dramatically increases the quality of aim and thus the cleanliness of the bathroom.

What amazed  me is that I saw this very same urinal in three or four different restaurants and public places over just three days in Amsterdam.

What is it that makes this sort of innovation feel safe?

Telling stories at the Borough Market

Yes, it's little tiny things that make people take action. Look at these pictures from Neil's Yard dairy and the local coffee purveyor. They fit a certain worldview and they tell a story that earns them three or four times what others are paying at the supermarket. Sure, it's better, but how much better?

I think that begs the question. The real question is "better at what?" They are better at making you feel special.

There will always be an England

Taken at Harrod's. It's butter. No it's not for sale. At least that's what they told me.

Every person I've met on this trip is brave, unflappable and open-minded. But they have very weird taste in centerpieces still.Dsc00820


Joey Smith pointed me to a site, which pointed me to: splorp . critique . spirals. Worth a read, especially if you get dizzy easily (or if you make logos).

On Whale Oil

WhaleoilSeveral hundred years ago, a huge piece of the economy of the Netherlands was based on whale oil. This oil painting gives you a small glimpse of what an industry this was.

No question, those in charge believed that whale oil would never run out, and that if some sort of legislation or new world order came along that threatened the supply of dead whales, they would fight it--the very survival of their families were at stake.

Whale oil, of course, is long gone. And the Netherlands are still here, better than ever.

Some of the whale oil magnates and whale oil processors and whale oil catering guys in the silver trucks (okay, maybe they didn't have silver trucks) got while the getting was good. They learned how to do something else once they saw the industry begin to decay. They took their assets--their capital, their leverage, their training--and used it to get a headstart doing some other mercantile activity. And they thrived as a result.

We're in the middle of the biggest shift(s) of the last century--whole industries are disappearing, worldviews are changing and the rules are being rewritten. One thing I've noticed in Amsterdam (I spoke to about 400 entrepreneurs yesterday, not all of them young, not all of them independent, not all of them homogeneous) is that there's a real bias for action here. People here are itching to get on to the next thing. That and I couldn't find any whale oil for sale. Not one drop.

The Threat of Pigeons and Other Fundamentalists

Two years ago this month in Fast Company, I wrote:

We don't expect a pigeon to wise up and change its behavior. But what about your boss? Have you ever had a boss who said, "I've looked at all the best thinking on [insert issue here: factory expansion, layoffs, global warming, stem-cell research, foreign trade], and I'm going to change my mind; my old position was wrong, and this is what we should do instead"? Or is your boss, well, more like a pigeon?
[click below for the article]

The Threat of Pigeons and Other Fundamentalists.

Not too much has changed, I'm afraid.

Boy, cold air makes you smart

Chris Houchens (Shotgun Marketing BLOG) submits this quote from an arctic explorer:

"What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public."

Vilhjalmur Stefansson, "Discovery", 1964

The Mediocre Emergency

Let's say you work at eBay.

Your site goes down. How many people will drop what they are doing and figure out how to get it back up and running?

Everyone from PR to server guys will be on the case.

Or let's say you work at Aetna. A fire rips through a warehouse and destroys a million policy records.

How many people, from the CEO to the actuaries will get on the stick and make something happen?

Now, imagine you work at GM. I know, it's hard, but imagine.

For years, you've been designing, making and marketing stuff in a mediocre way. No one dropped what they were doing to fix the problem. It's not an emergency.

Of course, it is an emergency. It's a bigger emergency than the things you can buy insurance against, because it's endemic, hard to measure and ultimately fatal.

Have a nice long weekend if it's a long weekend where you live. And when you get back to work, figure out where the mediocre emergency lies and stamp it out. Even better, start today. After all, it's an emergency.

« June 2005 | Main | August 2005 »