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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Seth's new car (you can help make it real)

So, the #1 cause of death among teenagers in the developed world is the car.

You can get hit by a car, but you're more likely to die driving a car or being a passenger in a car driven by a friend. Many boomers have teenagers or are about to. And boomers, as we know, intend to live forever, expect to have their families live forever, and are often happy to pay to ensure that this actually happens.

So, here's what we need: A car for teenagers.

It is, after all, a matter of life and death.

A car for teenagers is very different than a car for everyone else. The biggest reason is that a car for teenagers is rarely purchased by a teenager, so a third party (probably the parent) has a lot of leverage over what the car actually does.

So, what does a parent want?
Low powered
Cheap
Great gas mileage (more cheap)

And a teenager?

Funky looking
Allows easy attachment/customization of side panels
Not embarrassing!

Requires breathalyzer test to start
Easy to set, hard to hack speed limiter
Constant GPS reporting via wimax or cellphone, allowing the owner of the car to see where it is
Location lock out, making it easy for the owner to set the range of the vehicle or the roads traveled

[bonus added later: locks out texting or cell phone calling when the car is moving]

All this technology is easy to sync by computer or phone

Lots of airbags
ID card key making it easy to charge the driver per use, treat different drivers differently, including usage time.

Obviously, this goes against everything that the US-Marlboro-Man-wild-west-transport-equals-freedom-equals-macho-equals-personal-responsibility meme that is at the heart of the US car market. So what? There are already plenty of cars that fit right into that mental model. Like a 1964.5 Mustang with original pony interior. Fine! If a 17 year old wants to buy one of those, she can.

But it's easy to imagine, isn't it, that boomers would buy 50,000 of these $20,000 cars every year? That's a billion dollars a year! So why don't we have one yet? I think it's because the worldview of Detroit and the rest of the car industry is very much about incremental improvement of technology combined with surface styling innovation, not about reinventing what people might discover that they very much want.

So, if you know someone in the car business, tell them I'm ready to order one in 2011. In purple.

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Listed below are links to weblogs that reference Seth's new car (you can help make it real):

» I'll need one of these cars in 2012 from Rockster
Hey Seth, maybe we should start a pledge and pre-raise the VC for this, in exchange for the first ones off the line... So, what does a parent want? Low powered Cheap Great gas mileage (more cheap) Funky looking Allows easy attachment/cust... [Read More]

» Seth Thinks We Need Rolling Control Boxes For Teenagers from BeConnected

His list of features caters to the “safety at all costs” world view of baby-boomer parents with teenagers but it misses completely the need to teach teenagers respect, responsibility and competence behind the wheel.... Requires breathalyzer test t... [Read More]

» Trust is optional at extra cost. from larry borsato
Seth Godin envisions a car for teenagers: [emphasis mine]So, what does a parent want? Low powered Cheap Great gas mileage (more cheap) Funky looking Allows easy attachment/customization of side panels Not embarrassing! Requires breathalyzer test to sta... [Read More]

» Trust is optional at extra cost. from larry borsato
Seth Godin envisions a car for teenagers: [emphasis mine]So, what does a parent want? Low powered Cheap Great gas mileage (more cheap) Funky looking Allows easy attachment/customization of side panels Not embarrassing! Requires breathalyzer test to sta... [Read More]

» Cars for Teenagers from The Clearing Space
My 15 year old son is counting down the days until he gets his drivers license. And he reminds me constantly. And is always wanting to drive my car up the driveway, or down, or where ever... (the answer is always NO!!!) And I have two main thoughts on ... [Read More]

» Coastal Thinking from erniesblog – use a stick
I was thinking. About how people on the [Read More]

» A Car for Teenagers from Car Articles
A bit outside the normal range of our site but I’ve been reading Seth Godin’s blog recently and was quite taken with this post about a car for teenagers. Godin suggests a few features, including low powered but funky looking - includ... [Read More]

» Seth's purple car from Better Communication Results
I know, I know... I'm supposed to be on holiday. But when you get an email from someone as mind-bogglingly brilliant as Mr Godin you sit up and take notice. He very flatteringly took the time to email me and thank me for thanking him for stretc... [Read More]

» Seth's Car for Control Freak Parents from Ypulse
Ypulse reader Jeff sent me this link to Seth Godin's (who is revered as a marketing guru in some circles) blog post asking the Detroit auto makers to design a concept car for teens (or really their parents). In his... [Read More]

» Discovering Blog Influentials from The Basement
Intro to The Influentials I've been reading the book The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy by Jon Berry and Ed Keller. This book is based on 30+ years of market research and presents the ... [Read More]

» Apología de la velocidad from Abundando
Extraído del análisis del Honda Accord 2.4 de la edición del suplemento Marca Motor de hoy (no lo he encontrado online): El bastidor es más bien rígido lo que contribuye a que las curvas más cerradas las podamos afrontar a ritmos elevadísimos ... [Read More]

» 8 Port KVM Switch PS/2 1U Auto Scan from Cars
Your business is growing faster than you expected and four computers simply aren [Read More]

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battello fiume strasburgo minestra di basilico baldo alberti [Read More]

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