Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Byron's gone | Main | Seth's new car (you can help make it real) »

Stuck (with a bump on the head)

Steven Levitt spoke at TED today. He told the story of the car seats, and it's worth a quick rehash.

Turns out that car seats for kids over 2 are no more effective than seat belts. The data is unequivocal on this. (see a quick clip at Freakonomics)

So if it's so clear, and if it means that Americans are wasting $300 million a year on car seats, what's going on?

Why is it that in New York State it's a crime to put a six year old in the backseat of your car with just a seatbelt? A crime!

Why is it that when I passed a motorist strapping his four year old into the back of his BMW in London yesterday, I almost stopped and yelled at him? Or at least gently pointed out the safety problem?

It goes to stories. It feels like you're doing something smart and thoughtful and caring for your child. The effort gives the parent peace of mind and joy. The government gets to pass a law that seems cheap and caring. Everyone conspires to do the wasteful thing because of the story it allows us to tell ourselves.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834597a6569e2

Listed below are links to weblogs that reference Stuck (with a bump on the head):

» Seth Godin on Freakonomics from Jon Gales
I’ve read several books written by Seth Godin recently and have enjoyed them all. Today on his blog Godin talked about seeing Steven Levitt present at a conference. Levitt is the author of the wonderful book Freakonomics: A Rogue Economist Explo... [Read More]

» Car Seats Are For Losers (But MSG Will Kill You) from flyte: what works online
Seth Godin, one of my favorite liars, has a post about Steven Levitt and car seats. Turns out that car seats for kids over 2 are no more effective than seat belts. The data is unequivocal on this.Godin asks why [Read More]

» Why I Think The Game Industry is Quiet from GBGames' Blog
I read Seth Godin's post Stuck (with a bump on the head). Apparently there is a study that found child seats are no more effective than seatbelts for children. Yet Americans spend millions on car seats every year. In some cities, it is against ... [Read More]

» Freakonomics: A mother's point-of-view from "Hello_World"
In Steven Levitt's brilliant talk at TED, the Freakonomics (blog) co-author offered a pretty convincing argument about how people are wasting money on baby chairs for kids over two, apparently tests and statistics show that there is no good [Read More]

» Hedge(d) School from dervala.net
Irelands turnaround began in the late 1960s when the government made secondary education free, enabling a lot more working-class kids to get a high school or technical degree. As a result, when Ireland joined the E.U. in 1973, it w... [Read More]

» BMW and Seths Blog: Stuck (with a bump on the head) from
Frankfurt showcases broad array of newcomers - Daimlerchrysler ag and bmw ag to mark a joint hybrid drive system development agreement . trend may gain more impetus, although in bmw s case the focus will more on performance than. [Read More]

» Advanced MP3 Search Download from MP3 Music - Peoplesound
Advanced MP3 Search download page. Music search software for people who frequently search for music... [Read More]

« Byron's gone | Main | Seth's new car (you can help make it real) »