Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« the best powerpoint of the month | Main | More than twenty years... »

The rage of the copyeditor

Before a book gets published by a mainstream publisher, your editor will send it to a copyeditor. His job is to go through the manuscript and highlight errors in grammar, consistency and spelling.

I've worked with quite a few copyeditors in my time, and it's interesting to note how often they seem to get very angry.

Let's say you've written a 300 page book on packaged goods, and 32 times in the manuscript you've spelled "Procter & Gamble" as "Proctor and Gamble." The computer-friendly thing to do is leave a note at the front that says, "please do a global search and replace and fix it". Instead, copyeditor convention requires that each one be marked.

The first few marks are normal. But then, after five or six or seven corrections, the ink gets a little darker. It's almost as though the copyeditor is saying, "I've already corrected this SIX TIMES. WHY AREN'T YOU LISTENING??!"  By the end of the manuscript, the copyeditor's monologue has gone on so long, the anger has turned into rage.

With that in mind, I show you two pictures.

NocardsHere's the sign on a pub in Oxford. I imagine that at first there was a little sign that said, "no cards." But a few people tried to pay with cards anyway, so the sign got bigger. And then one or two people tried to pay with cards anyway. Eventually, it must have led to this.

Do you really think that yelling at his prospects is helping his business?

It's not my fault that the 5,000 people before me asked if they could use a credit card. Don't yell at me. Yell at them. Of course, they're not here!

Has the number of people asking to use a credit card gone down since the owner added AT ALL?

If your goal is to attract and acquire new customers, yelling appears to be a silly strategy.

Compare this to a sign at the beautiful Museum of Natural History just down the street.

Dsc00845

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83424236b53ef

Listed below are links to weblogs that reference The rage of the copyeditor:

» Monólogos from darius
Hoy leí un artículo en el blog de mi admiradísimo Seth Godin, gurú de la mercadotecnia, que me recordó el chiste del que pidió prestada la guitarra al vecino... [Read More]

« the best powerpoint of the month | Main | More than twenty years... »