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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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Where do you get your advice?

According to todays Times, Al Gore turned to Johnny Carson for advice on his image and, yes, his jokes (Heeeeere's Al, Thanks to Carson - New York Times.) Imagine how the world would be a different place if he had gotten (and used) better advice. Talk about leverage.

I'm stunned by how often corporations, organizations and individuals turn to celebrities for advice. We embrace diet books and tv shows and movie stars and well-known consulting firms and on and on, hoping for the glimmer of wisdom that will make a difference.

When I appear on the Motley Fool radio show, they ask me for my stock picks. Hey! I don't own any stocks. And even if I did, what could I possibly have to say that would matter?

The thing about advice is that you need two things to make it work:
1. it has to be good
2. it has to motivate you to actually do something

The reason that people turn to celebrities and big organizations is that the patina of fame and authority makes it easier to sell yourself and your colleagues on taking action--on actually doing something with the advice.

If McKinsey said to close the plant, then it's a lot easier to sell your board. If you had gotten precisely the same advice from precisely the same 26-year-old Harvard MBA but she'd been in your strategy group instead of at McKinsey, they'd ignore her.

The thing is, famous advice isn't always better (it's often not better, as we'll see in a moment) and it's more expensive and it allows you to beg off actually understanding what's going on.

It's not better because in order for the famous person to get to the point where she could give you advice, she had to fit through a number of filters. Johnny Carson was famous largely because he was consistent and inoffensive. You might believe that those are good characteristics in a politician, but George W. demonstrated that taking advice from an unknown Texan pre-felon named Karl Rove was far more effective at reaching his goals than relying on some tips from a comedian. That's because Rove's advice was better. Because Rove understood the dynamic of the political marketplace without compromise.

I think most organizations don't buy nearly enough advice. They go 97% of the way, do 97% of the work, make all the investments... but then they get too tired and too stuck to actually do the high leverage stuff that works. So yes, buy advice. Buy a lot of it. But most important, understand why the advice is good advice, really understand the dynamic behind it--then you won't have any trouble selling the idea, because it's not the advice giver that matters... it's the advice.

If Gallagher or Will Ferrell show up, tell them you're busy.

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Listed below are links to weblogs that reference Where do you get your advice?:

» Seth: Where do you get your advice? Ernie: Where do you get your _______? from erniesblog – use a stick
Seth Godin blogs about choosing advisors wisely: Seth's Blog: Where do you get your advice?. Advisors come in all shapes and sizes, and specialize in all kinds of advice. Advertisers call them agencies. Agencies call them suppliers. Printers, photograp... [Read More]

» Seth: Where do you get your advice? Ernie: Where do you get your _______? from erniesblog – use a stick
Seth Godin blogs about choosing advisors wisely: Seth's Blog: Where do you get your advice?. Advisors come in all shapes and sizes, and specialize in all kinds of advice. Advertisers call them agencies. Agencies call them suppliers. Printers, photograp... [Read More]

» Organizational Performance Advice from think again - Ideascape is advanture
How long do you wait to act responsibly before someone tells you, under harsher conditions, that what you are doing doesn't work anymore? Seth, Where do you get your advice? [Read More]

» Using Consultants for Credibility from StratBlog
In “Where do you get your advice?,” Seth Godin talks about how companies buy credibility from consultants: “If McKinsey said to close the plant, then it’s a lot easier to sell your board. If you had gotten precisely the same ... [Read More]

» Where do you get your advice? from
(Here's a post I lifted from Seth Godin's blog. Seth was a Brand ManageCamp 2004 speaker and he's a prolific author - his books include "Purple Cow," "Ideavirus," "Permission Marketing," "Free Prize Inside," and his most recent best-seller "All Marketers [Read More]

» Seeking advice from There & Back
Just saw an interesting post on Seth Godin’s blog about advice. I agree with him, companies should buy more advice. Keyword here is buy. Because, often, I find that it’s the “small favors” and “little advice” tha... [Read More]

» Yuna’s Brew-Ha-Ha List – Top Places To Get Advice from Yuna's Village - A Slice Of The Daily life
#3 The Magic Ball Have a question and searching for some answers? No worries. Just turn to the Magic8Ball. I asked "him", "Are you full of shit?" The ball answered, "You must be willing to seek harder for an answer." Want some magic answers? Knock you... [Read More]

» links for 2005-07-29 from Emergence Marketing
Seth's Blog: Where do you get your advice? Great post on why you should not turn to celebrities for advice (tags: marketing advice) Musings from POP! Public Relations: The marketing of RSS RSS marketing reports from Forrester (tags: rss... [Read More]

» So What Do You Think?? from smartmusings.blog-city.com
My humble opinion on advice-giving and advice-getting. [Read More]

» Seth Godin, “Expert” Advice, and Search Engine Marketing from rogerd's notebook
Seth Godin, author of Permission Marketing, asks the rhetorical question, Where do you get your advice?. godin points at Al Gore’s use of the late Johnny Carson as an image consultant as an example of the wrong way to look for help: asking a ce... [Read More]

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