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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The scary thing about blog ads | Main | Please don't buy my new ebook »

BuzzMachine, disrobed

The rest of the story... BuzzMachine does have the Pam Anderson ad, and no, it's not explicit the way you might think (get your mind out of the gutter.) It links to KFC Cruelty >> Celebrity Endorsements >> Pamela Anderson. I knew that before I posted the ad below, but you probably didn't.

It's a good ad in the sense that it shocks, interrupts your flow, causes brand disconnect ("why is that ad here?") and might even cause you to click. The question is... how is this good for the blogger? if it happened every day, how is it good for the surfer? Is it worth the $x per click?

I'm certainly not picking on my friend Jeff... I was trying to make a point about the future of how we pay for all this hard work. I'm not sure that the old model (as below) is more likely/better than the new overture/google/permisison model.

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» Seth is right from HorsePigCow: Life Uncommon
Trying to monetize blogging is a tricky issue. I know that's what he meant, I just had to make a jest. (sorry, Seth) ;) It does appear odd to see Pam's million $$ smile appearing beside Jeff, but it makes for a GREAT conversation. Perhaps disconne... [Read More]

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