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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« I changed my mind yesterday | Main | No amateurs here! »

Gravity is not just a good idea...

it's the law.

So what? So what that all scientific data is on one side of an issue? So what if your service is half the price and better? So what if your candidate will govern better or your environmental solution is better than your competitors?

Truth is not marketing (though sometimes marketing with the unvarnished truth is a great story), and humans are far more likely to engage and embrace and believe marketing than they are to believe the truth. Check out this article from today's Washington Post: Bush Remarks On 'Intelligent Design' Theory Fuel Debate.

This is brilliant story telling in that it resonates with what a lot of people want to hear. It fits their worldview. It allays their fear of the unknown and resolves internal conflicts.

Of course it's not "true." Of course it's not "science." That doesn't mean the idea isn't popular and it doesn't mean the idea won't spread.

The brilliance of the story is that by asserting that there's a debate over something, you create that debate! Say it often enough and stick with it long enough, and in fact you create a debate that wasn't there before.

Please don't misunderstand me. This is not a post about the origin of life. I really don't want to hear from anyone on this topic. The thing we need to learn as marketers and consumers of ideas is this: this is marketing writ large. This is about telling stories, setting agendas and changing the way people feel. It has nothing to do with facts.

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Listed below are links to weblogs that reference Gravity is not just a good idea...:

» Truth in Marketing… from StratBlog
Seth’s Blog: “So what that all scientific data is on one side of an issue? So what if your service is half the price and better? So what if your candidate will govern better or your environmental solution is better than your competitors? .... [Read More]

» Marketing writ Large from Iconoplex: a Political Reform blog
George W. Bush thinks 'intelligent design' should be taught in schools. Seth Godin talks about how this is just out-and-out marketing: This is brilliant story telling in that it resonates with what a lot of people want to hear. It fits their worldview. I [Read More]

» Internal conflict from The Journal Blog
The top reason I hear from people about why they are lax with their marketing efforts is not because they are broke. It's because they are squeamish. Seth Godin touches on this in a pithy blog post that might make... [Read More]

» Internal conflict from The Journal Blog
The top reason I hear from people about why they are lax with their marketing efforts is not because they are broke. It's because they are squeamish. Seth Godin touches on this in a pithy blog post that might make... [Read More]

» Religion of Buying from Casual Fridays
People’s core beliefs form their religion of buying. Seth calls this a worldview, but that word has been difficult for me to sink my teeth into. This maybe a potayto/potahto exercise, but it helped me crystallize my thinking. ... [Read More]

» When Matters of Religion Matter from erniesblog – use a stick

In his piece, Seth makes a very good marketing point about President Bush’s comments on intelligent design, as covered by the [Read More]

» Who is the 'Intelligent Designer'? from Alex Barnett blog
(Warning relating to this post. Chowbay's Food and Article Center advises to maintain proper etiquette... [Read More]

» Intelligent Design is Junk Science, but Don’t Tell That to the People Selling It, or Your President from Market Anomaly
I was deeply disturbed on Friday when I read The Washington Post article about President Bush’s support for teaching intelligent design in public schools as an alternative to evolution. Roll back the clocks to 1925 and prepare for another round... [Read More]

« I changed my mind yesterday | Main | No amateurs here! »