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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« July 2005 | Main | September 2005 »

BuzzMachine, disrobed

The rest of the story... BuzzMachine does have the Pam Anderson ad, and no, it's not explicit the way you might think (get your mind out of the gutter.) It links to KFC Cruelty >> Celebrity Endorsements >> Pamela Anderson. I knew that before I posted the ad below, but you probably didn't.

It's a good ad in the sense that it shocks, interrupts your flow, causes brand disconnect ("why is that ad here?") and might even cause you to click. The question is... how is this good for the blogger? if it happened every day, how is it good for the surfer? Is it worth the $x per click?

I'm certainly not picking on my friend Jeff... I was trying to make a point about the future of how we pay for all this hard work. I'm not sure that the old model (as below) is more likely/better than the new overture/google/permisison model.

The scary thing about blog ads

Jarvisad

Wish I said that

Link: gapingvoid.

But the fact is, for pennies (and I do mean PENNIES) on the dollar compared to standard advertising campaigns, we're getting astrophysicists talking openly and intellegently about a bottle of $10 plonk.

and

Link: Scobleizer: Microsoft Geek Blogger on top blog lists...

RSS clarifications and amplifications (of course)

Happens every time I write something technical.

First, Jack Dahlgren points out that blogs don't ping your reader, your reader pings the blog aggregators. Even that knowledge wouldn't have helped me get into Cornell.

Rajesh Setty likes: Life Beyond Code :: Killer app on top of a killer app :).

What's RSS?

Yes, I still hear that question a lot. Yesterday, I got an email from Tricia asking me if I would email her when I update my blog, because the whole RSS thing is too complicated. When I explained (see below), she was delighted and is now done with the whole email thing. Totally 1990s.

This blog has one of the fastest-growing RSS feed lists I know of, but it's still a scary-low percentage of my readership. With your help, we can fix that.

EXPLAINED: RSS is just a little peep, a signal, a ping that comes from a favorite blog or site, telling your computer that it has been updated. If you have an RSS reader (and they're free and easy, and two of the easiest live on the web so you don't even have to install anything), whenever a blog is updated, it shows up in your reader and you can catch up on the news. If there's nothing new, it doesn't show up and you don't have to waste time surfing around.

GETTING IT: All you have to do to subscribe to this blog is ONE of the following:

a. Look down the left side of this blog until you see the little MyYahoo logo. Click on that and you'll be taken to Yahoo where you can add this blog to your MyYahoo page (or add a MyYahoo page if you don't have one yet.)

b. click on this icon:

Subscribe with Bloglines

c. Copy the text in red below into your RSS reader.

http://sethgodin.typepad.com/seths_blog/index.rdf

d. Easiest of all, just click the link below:
Link: Seth's Blog - powered by FeedBurner.

EVERYWHERE: RSS is just about everywhere you want it to be. So add other RSS feeds on stuff you care about. And if you want a downloadable reader, just go to google and search on "RSS reader" and the name of your computer OS. You'll find a bunch.

That's it. You're done.

Free, easy, permanent until you undo it and it'll save you time, tire wear and help you avoid male pattern baldness.

Managing the vague

Marketing projects are almost always vague.
They almost always involve people who aren't your direct reports.
And they almost always use people who have other stuff on their plate.

(this, btw, is very different than running a factory, where all three things above are never true).

So, here are three questions I'd challenge every person working on any marketing project to ask. Ask them whenever someone gives you a task.

--when is this due?
--what does it look like when it's done?
--how important is it compared to everything else on my plate?

Rigor isn't pretty, but sometimes it enables communication.

Nonsense, marketing and gullible doctors

Don't tell me that marketing isn't the most powerful force since nuclear fission.

The real question is this: would you go to see a doctor who wears a titanium necklace because his favorite baseball players do--and because he believes it helps him surf better?

Faith is an enormously powerful tool. And one that's easy to misuse, apparently.

Performance-Enhancing Jewelry Knocking 'Em Out of the Park - New York Times.

Clayton Everline, 27, of Short Hills, N.J., has been wearing a titanium necklace since friends recommended it a few years ago. "Every time I wear the necklace or another Phiten accessory, I do perform better," said Mr. Everline, a third-year resident at St. Michael's Medical Center in Newark. "I surf and lift weights. I attribute my improvement in those activities to Phiten."

More on negative feedback

My earlier post on this topic got a lot of feedback (not negative!) because it's counter-intuitive. One person reminded me of Jeff Jarvis' summer long odyssey with Dell (BuzzMachine � Blog Archive � Customer service in reverse.)

I think the lesson is that marketers/corporations/organizations are way more interested in negative feedback because it's quite useful. And I agree with Steve Rubel and others that are pointing out that using focused search, a marketer can identify unhappy customers long long before they find their complaints in Business Week (thanks, Pheloxi, for the link).

On uniforms

Let me assert for a moment that marketing is about storytelling (hence the Liars book). If you're telling a story, though, that means that in some sense you're an actor. Not that you're con artist or doing something fraudulent... far from it. But that you're an actor in that you are using emotion and amplification of ideas to make your point in a limited amount of time.

Actors do better when they wear costumes.

And at work, a costume is called a uniform.

Would a cop be as effective at keeping the peace if she was wearing jeans and flip flops? What about a surgeon in a bathrobe? Sure, they need to wear something in the operating room, but don't try to persuade me that scrubs are just for utlity. It makes you more confident to know that they're dressing special in order to cut you open.

So, fast food places are pretty good at getting people to wear uniforms, but what about where you work? Why don't accountants or web designers or direct marketers wear uniforms to meetings? Not the bland invisible suit/dockers/gap uniform, but a real uniform?

For my new secret project, we're going to buy uniforms from Crooked Brook. Hey, even if you don't want to spring for the embroidery, you might want to try to get over your social weirdness uncomfotable about wearing a uniform to work mojo and give it a try.

Negative feedback worth less?

Wayne at Sellathon pointed me to an interesting phenomenon he's noticing. People online are starting to discount negative feedback. He points us to eBay Member Profile for totalcampus.com and also to book reviews on Amazon where positive reviews are marked "helpful" nearly twice as often as negative ones (at least in his research). In both cases, you've got people saying "stay away!" and still, others buy.

I think the reason is classic cognitive dissonance. For unrelated reasons, you've already decided to buy. Now, the negative feedback needs to be ignored in order to validate your earlier hunch that you wanted to buy.

« July 2005 | Main | September 2005 »