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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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« The Big Moo ([poetically] reviewed) | Main | Hard to be nice (easy to be mean) »

Lots of publishing news today

Some of it worth a comment.

Amazon launches a short story series with well-known authors selling digital short pieces. ( reveries - cool news of the day.) I was asked by Amazon to jump in and I declined. The reasoning at their end is simple: they should be a publisher. They have every element necessary to be a successful publisher:
a. access to readers who want to hear from them
b. knowledge of what those readers want
c. infinite shelf space
d. cash to act as a VC for authors who demand upfront money

Barnes & Noble is secretly making a fortune as a publisher (check out the front of the retail store next time you're there) and Amazon is way, way bigger.

Alas, I think digital and I think short are the two worst ways to start. The first two ways you know if you want to buy a book is to either read part of it or hear about it from a friend. Well, if it's short and you read part of it, you're done. And if it's digital, your friend ought to just send it to you.

The third way to decide you want a book is that the author is someone you know and trust. But if that's the only thing a publisher has to offer (the famous author) then the author gets most of the money in her advance, because, after all, it's her brand not the publisher's that's selling the thing. Lots of online platforms are facing this very same challenge.

I've been pushing Amazon to become of a publisher of just about everything for five or six years now. Alas, I'm dubious about the success of this effort. I hope they don't give up when it doesn't take off.

The second thing is the New York Times piece that seems to think that free ebooks were just invented and might be the next big thing. Longtime readers will be surprised at this insight. Try this Google link to see what I mean: (ideavirus - Google Search.)

The third article also comes from the Times. Once a Booming Market, Educational Software for the PC Takes a Nose Dive - New York Times. It talks about the death of the educational software market. That was my very first job, in 1984, with Spinnaker Software, the firm widely credited with inventing the educational computer game. It was a very exciting time. The company grew 10x a year, and suddenly this was a real industry.

Like most industries, everyone thought it would last forever. It didn't. They don't. Yours probably won't either.

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Yesterday in the NY Times there was an article, Steal This Book. Or at Least Download It Free about the changing nature of publishing. Author, Warren Adler, "The War of the Roses" says "The big publishing houses just don't get it". [Read More]

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Seth Godin writes about the Amazon.com announcement that Amazon.com is going to charge $0.49 per short story, and he does not like the idea. I disagree with Seth, I think that while short stories or fact articles may not work... [Read More]

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Seth Godin over at Seth's blog makes the case for Amazon's new foray into short stories. I don't know, do we really need Amazon to become a publisher, too? Or is the short story about to make a comeback? John [Read More]

» Amazon.com's New Venture Given The Short Shift By Seth Godin from Backbone Blogging Survey
Seth Godin writes about the Amazon.com announcement that Amazon.com is going to charge $0.49 per short story, and he does not like the idea. I disagree with Seth, I think that while short stories or fact articles may not work... [Read More]

« The Big Moo ([poetically] reviewed) | Main | Hard to be nice (easy to be mean) »