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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« More on negative feedback | Main | Managing the vague »

Nonsense, marketing and gullible doctors

Don't tell me that marketing isn't the most powerful force since nuclear fission.

The real question is this: would you go to see a doctor who wears a titanium necklace because his favorite baseball players do--and because he believes it helps him surf better?

Faith is an enormously powerful tool. And one that's easy to misuse, apparently.

Performance-Enhancing Jewelry Knocking 'Em Out of the Park - New York Times.

Clayton Everline, 27, of Short Hills, N.J., has been wearing a titanium necklace since friends recommended it a few years ago. "Every time I wear the necklace or another Phiten accessory, I do perform better," said Mr. Everline, a third-year resident at St. Michael's Medical Center in Newark. "I surf and lift weights. I attribute my improvement in those activities to Phiten."

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» Classic. from davemorin.com/blog
"Don't tell me that marketing isn't the most powerful force since nuclear fission." Seth Godin rocks... Another classic quote of the week by my favorite business author to kick off your week. Happy Monday friends.... [Read More]

» Seth's Blog: Nonsense, marketing and gullible doctors from ZARRYO
Seth's Blog: Nonsense, marketing and gullible doctors Considering the fact that I've purchased every type of fishing lure advertised on those late night infomercials - I'm probably a bigger sucker than the doctors who buy into the necklaces noted in... [Read More]

« More on negative feedback | Main | Managing the vague »