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Twitter: @thisissethsblog





Seth Godin has written 18 bestsellers that have been translated into 35 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list


All Marketers Tell Stories

Seth's most important book about the art of marketing




Free Prize Inside

The practical sequel to Purple Cow





An instant bestseller, the book that brings all of Seth's ideas together.




Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.



Permission Marketing

The classic Named "Best Business Book" by Fortune.



Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.




Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.



Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.



Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).




The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.



The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.




The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.




The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.





"Book of the year," a perennial bestseller about leading, connecting and creating movements.




Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.



V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.




We Are All Weird

The end of mass and how you can succeed by delighting a niche.



Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.



THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

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Member since 08/2003

« July 2005 | Main | September 2005 »

Supply and demand

So they said on the radio today that for the first time ever, oil consumption worldwide is exceeding oil production.

How does that change your world? How will it change your world a decade from now?

Today's blue light special

I'm fascinated by audio books. So linear, so multi-taskable. Precisely the opposite of a book (except for those crazy people you see reading while driving). I've done some tracking on my Liars book, and discovered that a huge percentage of people who listen to it on get all the way to the end. It's onsale right now for about $10, thought you'd want to know.

PS  other titles at Simply Audiobooks too.

The future of affiliates and SEO?

Jaime can write, that's for sure. Sorry for the late post of this link. adBUMb The #1 Online Advertising Source.

Review of the Big Moo

Thanks, Dave: Write On !.

PS if you hurry, he's giving away one or two galleys.

Who's side are you on, anyway?

At 4 am in the morning, it’s easy to be defensive.

I’m staying at the Kimpton Prescott in SF tonight, and, being unable to switch time zones, I’m awake. Have been for hours.

At 4 am, I went down to the front desk and asked to use the fitness room. When I checked in last night, I was told that the room opened at 6 am, but because the website says:

On-site free 24-hour fitness facility with state of the art cardiovascular equipment, Universal gym ...

They’d make an exception and let me in.

So, early this morning, I presented myself to the night clerk and asked him to let me in.

Now, it would be easy for him to get defensive. He could quote policy at me, point out that he’d worked there two years and had never let anyone in, etc. For a brief moment, I felt the impulse pass through him.

Then he realized that there was a better way, an easier way, a way that didn’t require him to exert negative emotional energy in the middle of the night. He switched sides.

He became an advocate for my cause. He said, “Well, I’ve never done that before, but if that’s what the website said, let’s see if we can make this work.” Notice the “we.”

He called the bellman, explained what we needed. If the bellman pointed out it was impossible, it would be easy for me to trudge upstairs, foiled but not defeated, unexercised but not disrespected.

The good news was that the room was easy to open. The better news is that even though customers (and prospects) can be a real pain in the neck, everyone in the organization that wants customers on a regular basis needs to take a breath and realize that we're always on the same side. The challenge (and the benefit) is in acting that way.

Link: The Prescott Hotel - A Kimpton Hotel in Downtown San Francisco.

Hard to be nice (easy to be mean)

Check out this restaurant review. Link: Chowhound's Chicago Area Message Board: Lula Cafe and TAC.

Doesn't it make you want to fly to Chicago and eat there?

It's so easy to rip into someone or something. So easy to write a negative review. Raves like this are a lot harder to write, which is on reason they're so rare.

Lots of publishing news today

Some of it worth a comment.

Amazon launches a short story series with well-known authors selling digital short pieces. ( reveries - cool news of the day.) I was asked by Amazon to jump in and I declined. The reasoning at their end is simple: they should be a publisher. They have every element necessary to be a successful publisher:
a. access to readers who want to hear from them
b. knowledge of what those readers want
c. infinite shelf space
d. cash to act as a VC for authors who demand upfront money

Barnes & Noble is secretly making a fortune as a publisher (check out the front of the retail store next time you're there) and Amazon is way, way bigger.

Alas, I think digital and I think short are the two worst ways to start. The first two ways you know if you want to buy a book is to either read part of it or hear about it from a friend. Well, if it's short and you read part of it, you're done. And if it's digital, your friend ought to just send it to you.

The third way to decide you want a book is that the author is someone you know and trust. But if that's the only thing a publisher has to offer (the famous author) then the author gets most of the money in her advance, because, after all, it's her brand not the publisher's that's selling the thing. Lots of online platforms are facing this very same challenge.

I've been pushing Amazon to become of a publisher of just about everything for five or six years now. Alas, I'm dubious about the success of this effort. I hope they don't give up when it doesn't take off.

The second thing is the New York Times piece that seems to think that free ebooks were just invented and might be the next big thing. Longtime readers will be surprised at this insight. Try this Google link to see what I mean: (ideavirus - Google Search.)

The third article also comes from the Times. Once a Booming Market, Educational Software for the PC Takes a Nose Dive - New York Times. It talks about the death of the educational software market. That was my very first job, in 1984, with Spinnaker Software, the firm widely credited with inventing the educational computer game. It was a very exciting time. The company grew 10x a year, and suddenly this was a real industry.

Like most industries, everyone thought it would last forever. It didn't. They don't. Yours probably won't either.

The Big Moo ([poetically] reviewed)

A co-author passed on this note to me:

WOW, three days in the moo pasture and I’m in love….I feel in the
spotlight, not my spotlight, but the spotlight of innovation
--remarkable possibilities-- in the making.

You spoke it and I took the message with me to [my Fortune 100 company]
“There is freedom to innovatively use the book/tour for any purpose”….the implicit
message: Let’s have fun in that discovery process. What would it mean
for us to be involved…what a fun question that is. Big Moo, by
definition, is FUN….

Now I don’t know Seth (in fact know little about him) except that the
book’s very nature is contagious. And -- it’s about connectivity
(yours-mine-the authors- the sponsors- the world!) Inviting
sponsorship “to combine forces…to contribute, connect and celebrate”.

And look at what has happened in so little time: you invited me into
this…and now I am connected…and inside this celebration in the making.
Now that’s contagious. All from a little book…who would have
guessed….I can’t wait to reread it again and again. I am so excited
about what might, could, will unfold as a result of all this. Thank
YOU for inviting me in. Thank you for the gift;  inspiration is the
prize, the gift.

  If I were a cow, I might just moooooooooooo.

Sleepless in Albuquerque,


: The Big Moo by The Group of 33:: Galley Offer.

What Bootsy said

Here's some profound marketing thought from Bootsy Collins.

"You have to bring some funk to get some. You just can't walk in a place and expect to get some funk. If you ain't bring no funk, then you can't get no funk... Another thing is, you can't fake the funk or your nose will grow."

The best thing I never said

Mike Sellers (Terra Nova: Fun Is What You Make It) quotes me:

Seth Godin said something like "the good news is, everyone's visible online. The bad news is, we're all three inches tall."

Thing is, I love this quote. It's the sort of thing I wish I had said. And in fact, I'm going to start saying it. However, to be fair, I can't find the quote on Google or in my files. It seems like the sort of thing Lisa Gansky would have put on a t shirt in the old days.

So, if you know who really said it (even if it was me), please let me know. Am I getting old or is it my imagination?

« July 2005 | Main | September 2005 »