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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« overheard in the elevator | Main | A picture might be worth 2,000 words »

The new normal

Atkins destroyed Wonder Bread.

Now Atkins is gone. All in less than a decade.

It took ninety years for sliced white bread to go from healthy to evil. It took less than ten for the low-carb business model to fall apart.

The only thing you can bet on is change. Find the cow and milk it. Almost all organizations spend their time and energy looking for security and stability. This is nonsense. The only security you have is in your personal brand and the projects you've done so far.  Atkins Nutritionals Goes Belly-Up - Forbes.com.

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Listed below are links to weblogs that reference The new normal:

» You can count on this...to change from Blair Warren's Crooked Wisdom

Looking for a little stability in today's world?  Maybe a little security?  Well, if Seth Godin is right in his lastest blog entry, (and I think he is), t'ain't no such thing - not "out there" at least.  Y... [Read More]

» Worst We Can Do is Go Bankrupt in the Morning. from The Work Better Weblog
I’ve mentioned this before in Job Security is the Ability to Get a Job, there’s a line in the Princess Bride that I think accurately describes the modern day employer-employee relationship: “Good night, Westley. Good work. Sleep wel... [Read More]

» The only security is insecurity from the/genuine/idea/blog
I was talking to one of my high school friends in a meeting over lunch. He is trying to start a new IT company, and asked me what his advantage will be over all the others. I first told him, that he did not have to convince me, because I already beli... [Read More]

» Your Brand is Your Security from smallbusinessbranding - Small Business Strategies and Ideas for Savvy Solopreneurs
Seth Godin ... The new normal:The only think you can bet on is change. Find the cow and milk it. Almost all organizations spend their time and energy looking for security and stability. This is nonsense. The only security you have is in your personal b... [Read More]

» Multi-Faceted-Multi-Level-Marketing from MLM Blog
Whoever coined the term Network Marketing when referring to Multi-level Marketing (MLM) is a genius. The only problem is, very few Network Marketers market or network. I am an advocate of a multi-faceted approach to Multi-level Marketing. Network and M... [Read More]

» Brand YOU becomes even more important than ever from Better Communication Results
As Seth points out (picking up a riff from Tom Peters' Project 50 and Project You work), "The only security you have is in your personal brand and the projects you've done so far." If a blog or podcast are great at showing your thought leadership (an... [Read More]

» Resistant to Change from thinkagain - Ideascape -innovation platform for cooperative strategies
There are six externalities that bring about change. They are regulation, capital markets, competition, technology, globalization and customers. When any of these external contexts changes radically and the company is either unable or unwilling to chang [Read More]

» Preparing for Change from The ActoNetwork
Seth Godin has a short post on the inevitability of change. Check it out. Companies often fear change because they think that it will bring about the cannibalization and/or commoditization of their existing product line. For instance, Vodafone's d... [Read More]

» The only thing you can bet on. from erniesblog – use a stick
Seth Godin puts it succinctly: The only think you can bet on is change. Seth's Blog: The new normal. His post speaks to marketers about energy wasted in pursuit of security and stability. But I think it goes deeper. I [Read More]

» Find the cow and milk it from The Daryl Cook Weblog
This is inciteful ... [Read More]

» Change is speeding up, from Wonder Bread to the New York Times from Blogspotting
NY Times moves to integrate its online and print newsrooms, a process already underway at BusinessWeek [Read More]

» Finding my cows.... from Write Moments
Could not agree more. Finding ones comfort zone is a fallacy - if you call into one, be advised that with the world's rate ... [Read More]

» Finding my cows.... from Write Moments
Could not agree more. Finding ones comfort zone is a fallacy - if you fall into one, be advised that with the world's rate ... [Read More]

» Diets - Atkins & Seth Godin from The Marketing Microscope
Most people have been on a diet at one point or another in their lives - myself included. My perennial ... [Read More]

» Atkins Files Chapter 11 from Tech Based Marketing
Let’s take a little breather from techie stuff. Atkins is gone and I’m not talking about the guy but his company. Seth Godin has an short but interesting entry on his blog The only thing you can bet on is change Lately, I’ve overh... [Read More]

» Personal Brand Matters from CodeSnipers.com
Seth Godin mentions personal brand here, but what does it really mean? Martha Stewart, Opera, and Tiger Woods could tell you all about the subject. Personal brand has long been something for celebrities, sports stars, and high end consultants to cultiva [Read More]

» Up yours, Atkins! from that canadian girl
Reading that *finally* people may have vaguely come to their senses and dumped the Atkins low-carb damage-your-budy diet on Seths blog today has ab-so-lu-te-ly made my day. NEW YORK - Atkins Nutrionals, the New York company founded in 1989 by... [Read More]

« overheard in the elevator | Main | A picture might be worth 2,000 words »