The new normal
Atkins destroyed Wonder Bread.
Now Atkins is gone. All in less than a decade.
It took ninety years for sliced white bread to go from healthy to evil. It took less than ten for the low-carb business model to fall apart.
The only thing you can bet on is change. Find the cow and milk it. Almost all organizations spend their time and energy looking for security and stability. This is nonsense. The only security you have is in your personal brand and the projects you've done so far. Atkins Nutritionals Goes Belly-Up - Forbes.com.