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« The wrong question | Blog Home | What would Jerry do? »

Tiny cuts

The portobello mushrooms in the shrinkwrapped container seemed like a great idea. Until I got them home, unwrapped them and discovered that the bottom layer was rotten. I'm sure some produce mailer is smiling because he got rid of those mushrooms. But was it a smart decision?

Salt_1The Napa Style catalog arrived at my house today. On the cover is some overpriced artisanal salt. And the amount of salt pictured couldn't possibly fit into the container you'll receive. Of course they may be able to claim that they were just touting, but is the disappointment worth it?

Starbucks wouldn't sell me a cappucino over ice today. Instead of answering, "I don't know," to my question of why, the barrista said, "we're not allowed to because pouring the cappucino over ice causes bacteria to grow."

I love the fact Toyota is fighting with the EPA over the mileage reported on the Prius. It turns out that the way the EPA computes mileage means that the typical Prius driver will rarely or ever achieve the mileage posted. Toyota has realized that big mileage on the sticker isn't nearly as good as big word of mouth in the parking lot.

Fine print is everywhere I look. Fine print means that a lawyer has made sure that you probably won't win a lawsuit, but is the lawsuit really the point?

When did marketers fall in love with the idea of overselling and then hiding, instead of doing precisely the opposite?

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Listed below are links to weblogs that reference Tiny cuts:

» Cappucino and Worms? from Chad's Blog
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» Prius versus Prius from ClothBot
On one hand, the EPA overestimates the mileage for the Prius, and Toyota's not happy... [Read More]

» Bad Business In The Fine Print from JSLogan
Have you ever noticed there is never anything good in the fine print of an agreement? All the good stuff is up front and in large print. The bad stuff is buried in the back somewhere, deep inside a long paragraph, in normal text. [Read More]

» Fine Print and Marketing Inertia from damonparker.org
How do you build inertia in marketing? The more people you can get behind an idea (positively if possible) the more the idea builds upon itself until it reaches a critical mass. Take BitTorrent from Bram Cohen. Started as a pet project he now lives... [Read More]

« The wrong question | Blog Home | What would Jerry do? »