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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« What would Jerry do? | Main | Pseudofeatures and the Purple Cow »

Two kinds of writing

If you're writing for strangers, make it shorter.

Use images and tone and design and interface to make your point. Teach people gradually.

If you're writing for colleagues, make it more robust.

Be specific. Be clear. Be intellectually rigorous and leave no wiggle room.

Takeaway: the stuff you're putting online or in your blog or in your brochures or in your business letters is too long. Too much inside baseball. Too many unasked questions getting answered too soon.

Takeaway: the stuff you're sending out in your email and your memos is too vague.

Figure out which category before you put finger to keyboard!

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Listed below are links to weblogs that reference Two kinds of writing:

» Two Points On Writing That You Shouldn't Miss from On Message from Wagner Communications
1. When writing to strangers, keep it short. Let visuals and design tell the story. 2. When writing to colleagues, be more robust ... clear and specific. So says marketing guru Seth Godin. It's good advice ... words of wisdom that even writing... [Read More]

» ¿Colegas o extraños? from oiradarío
...sethgodin.com/">Seth Godin siempre tiene algo que inspira a pensar. Hoy me gustó su último post, "Dos tipos de escritura". Básicamente, plantea que es distinto es... [Read More]

» Writing Well from GBGames' Blog
Writing is about communication, and writing well means being able to communicate clearly to your audience. Two kinds of writing by Seth Godin gives some quick, focused tips on how to write for different audiences. To summarize an already short po... [Read More]

» Excellent! from The Lefthanded Writer
Brief, yet incredibly instructive. I suggest you read Seth's definition of two kinds of writing Enjoy! [Read More]

» Do I write right? from David V. Lorenzo
As a new blogger (only two months under my belt) I’m still trying to find my way in this forum. I have not seen too many comments or trackbacks on Seth’s Blog that tell him he’s wrong. I’d love to [Read More]

» Do less at work from Mint Blog
Read the Guardian's over-by-over Ashes coverage. Intimate, informal and current - great web writing. This is their desciption of Warne's wicket last Sunday: WICKET! Australia 220-9 (Warne hit wicket b Flintoff 42) Freddie does it again, albeit i... [Read More]

» Two Quick Writing Tips from smartmusings.blog-city.com
Determine who is your audience before you put pen to paper - it should drive the way the piece reads. [Read More]

» Make Your Email Newsletters Longer from MailChimp Blog
It's okay to make your email newsletters long. [Read More]

» Fewer Essays, More Thoughts from Southern Fried Java
A new mantra for this blog. Except when illustrating a technical topic, it seems better to focus on ideas rather than persuasion. Seth has a point (as usual). [Read More]

» 7 Minute Rant - 8/12/05 from Casual Fridays
I got a few nice comments about last week’s 7 minute rant, and in light of Seth’s article on two kinds of writing, I thought I might keep it up. How come I can’t buy one nail or screw from the hardware store anymore. Used to be, yo... [Read More]

» An excellent self-exemplifying example from BOSS logic
This is excellent, to-the-point and clear advice on effective writing. Hear hear, Seth! Good comments in the trackbacks, too.... [Read More]

» Two kinds of writing from Bits
Link: Seth's Blog: Two kinds of writing. Cool info. Thanks for the insight. [Read More]

» On Writing from Software Marketing Journal
We have stressed the importance of copy on websites more than once in this weblog. Seth Godin summarizes perfectly the situation: If you're writing for strangers, make it shorter. Use images and tone and design and interface to make your... [Read More]

» Reader's Logic from What's Next?
The idea of pitching your idea first, and then providing the supporting information is called reader's logic. Conversely, writing through a thought process, and leading the reader to a conclusion, is called writer's logic. [Read More]

» 50 Cups for You! from ILoveWhiteRice
Today marks my 50th post! Still new to the blogging world, I thought I'd share some writing advice that I've found to be very helpful. From Seth Godin who wrote "The Purple Cow": [Read More]

» Writing a functional specification from As I See It
Have you ever considered how important is a good specification to the success of a product? I often do. I run a small consulting shop that would go under in about 3 months if we don’t do high quality specifications. When you’re small an... [Read More]

» Two Kinds of Writing from Steven Smith
[Read More]

» セス・ゴーディン 『2種類の書き方』 from Zopeジャンキー日記
セス・ゴーディンは、『パーミション・マーケティング』などの著書で知られるマーケター。 彼の本も面白いが、ブログも実に面白い。 Seth's Blog http://sethgodin.typepad.com/seths_blog/ 彼のブログはいつも短く、タイトで、想像力を刺激される。 私のブログはいつも長くなりがちなので、彼のスタイルにあこがれている。 彼のカッコいいスタイルの秘密に迫る、見事なエントリがある。 Seth's Blog: Two kinds of wr... [Read More]

« What would Jerry do? | Main | Pseudofeatures and the Purple Cow »