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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Pseudofeatures and the Purple Cow | Main | Let's just say the unlikely happens »

Weasels

The voice on the answering machine at the big fancy "customer-centric" company said (italics are theirs, not mine),

We guarantee a member of senior management will call you back as soon as possible.

and the spokesperson for the huge corporate lobbying organization assured us that, "we have very strict guidelines for members."

and of course, the box in the supermarket said FREE with purchase.

Naturally, none of these sentences mean what they appear to mean. And I think that people have finally figured that out. Nobody really guarantees the weather will be good... what are they going to do, give you your day back?

It may very well be that the tried and true weasel technique of joining a powerful assurance with a weak, hard-to-define modifier is finally reaching the end of the road.

I can unequivocally assure you that there's a 100% certainty that weasel words are pretty close to dead.

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Listed below are links to weblogs that reference Weasels:

» Weasel Words are Bad Business from Mary's Blog
Don’t “absolutely guarantee satisfaction” unless you mean it. Don’t do “bait and switch” so-called free offers. Don’t talk “commitment to customer” and then send them a four page, eyeball challe... [Read More]

» Courage in the Workplace - Constructive Opposition from Ideascape, innovation platform, collaboration, cooperative strategies
As a consumer and producer I am responsible for what I believe, say and do. For example, as a producer, I sell enterprise blogging services to businesses. I make claims that we guarantee those services using an agreed upon outline of the services to be p [Read More]

« Pseudofeatures and the Purple Cow | Main | Let's just say the unlikely happens »