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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Tiny cuts | Main | Two kinds of writing »

What would Jerry do?

Articles about the Grateful Dead have the inevitable snarky headline (Jerry Garcia: The Man, the Myth, the Area Rug - New York Times) and often try to trivialize what the band accomplished, or make the case that it was a unique occurence, something that will never happen again.

Of course, this is nonsense.

More than Campbell's Soup or American Airlines or CAA or Cisco or McKinsey, the Grateful Dead is the template for how organizations are going to grow and succeed moving forward.

No, not every element of who they were and what they did, but the idea of conversations and open source, the idea of souvenirs and emotion and live events and of remarkability. The Dead sells through permission marketing, spread their music through an ideavirus and yes, as long as we're slinging buzzwords, profits from the long tail.

The most important takeaway is this: They repeatedly did things that felt like huge risks, that challenged the status quo and that seemed, on their face, to give too much power to their audience. And in those moments, the Grateful Dead were at their most successful.

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Listed below are links to weblogs that reference What would Jerry do?:

» How business Can Manufacture Serendipity from Ideascape, innovation platform, collaboration, cooperative strategies
Excuse me, but I have slipped-up in my bloggy etiquette and updated this post. I read a post on Seth's blog, What would Jerry do? that gave me a couple of ideas to make a point on taking a small risk to achieve big rewards. Seth is talking about Jer [Read More]

» More on Seth Godin from Dominic Foster
I felt that my post on Blog Mentors might have left some people wondering why I like what Seth Godin Blogs and writes about so much. Today, Seth has posted What would Jerry do? which is a good example of what I think he does best. What I get from hi... [Read More]

» The Wheel of Marketing from URBANintelligence
Won't you try just a little bit harder Couldn't you try just a little bit more Won't you try just a little bit harder Couldn't you try just a little bit more -The Wheel (Hunter/Garcia) Jerry Garcia died 10 years... [Read More]

» Grateful for the dead from Face2Face Meetingsnet
I wasn't going to talk here about the Grateful Dead's Jerry Garcia, who died 10 years ago yesterday, but if Seth Godin can, what the heck. As someone who spent much of her misguided youth as a Deadhead, I didn't realize just how powerful the ideas behi... [Read More]

» One Man Gathers What Another Man Spills from AdPulp
Yesterday, on the 10th anniversary of Garcia's passing, Seth asked, "What Would Jerry Do?" More than Campbell's Soup or American Airlines or CAA or Cisco or McKinsey, the Grateful Dead is the template for how organizations are going to... [Read More]

» How business Can Manufacture Serendipity from Social networking software - innovation platform - enterprise 2.0 software
Excuse me, but I have slipped-up in my bloggy etiquette and updated this post. I read a post on Seth's blog, What would Jerry do? that gave me a couple of ideas to make a point on taking a small risk to achieve big rewards. Seth is talking about Jerry Gar [Read More]

« Tiny cuts | Main | Two kinds of writing »