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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Managing the vague | Main | RSS clarifications and amplifications (of course) »

What's RSS?

Yes, I still hear that question a lot. Yesterday, I got an email from Tricia asking me if I would email her when I update my blog, because the whole RSS thing is too complicated. When I explained (see below), she was delighted and is now done with the whole email thing. Totally 1990s.

This blog has one of the fastest-growing RSS feed lists I know of, but it's still a scary-low percentage of my readership. With your help, we can fix that.

EXPLAINED: RSS is just a little peep, a signal, a ping that comes from a favorite blog or site, telling your computer that it has been updated. If you have an RSS reader (and they're free and easy, and two of the easiest live on the web so you don't even have to install anything), whenever a blog is updated, it shows up in your reader and you can catch up on the news. If there's nothing new, it doesn't show up and you don't have to waste time surfing around.

GETTING IT: All you have to do to subscribe to this blog is ONE of the following:

a. Look down the left side of this blog until you see the little MyYahoo logo. Click on that and you'll be taken to Yahoo where you can add this blog to your MyYahoo page (or add a MyYahoo page if you don't have one yet.)

b. click on this icon:

Subscribe with Bloglines

c. Copy the text in red below into your RSS reader.

http://sethgodin.typepad.com/seths_blog/index.rdf

d. Easiest of all, just click the link below:
Link: Seth's Blog - powered by FeedBurner.

EVERYWHERE: RSS is just about everywhere you want it to be. So add other RSS feeds on stuff you care about. And if you want a downloadable reader, just go to google and search on "RSS reader" and the name of your computer OS. You'll find a bunch.

That's it. You're done.

Free, easy, permanent until you undo it and it'll save you time, tire wear and help you avoid male pattern baldness.

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Listed below are links to weblogs that reference What's RSS?:

» RSS Readers from CAE Weblog
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» Seth’s Blog: What’s RSS? from Chris Kelley's Blog
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» Syndication: Feed Readers and Aggregators from TomorrowConnecting.biz
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» Feed Me Seymour from Shotgun Marketing Blog
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» Is RSS The Next Killer APP Or the Next APP That Kills? from The Medical Blog Network
First, let me set the record straight, I believe that RSS (Real Simple Syndication) will become an important communication channel for marketers to reach customers and stakeholders. Quickly. Efficiently. Easily. However, I do have some concerns about the [Read More]

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« Managing the vague | Main | RSS clarifications and amplifications (of course) »