Don't Miss a Thing
Free Updates by Email

Enter your email address


preview  |  powered by FeedBlitz

RSS Feeds

Share |

Facebook: Seth's Facebook
Twitter: @thisissethsblog

Search

Google


WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Would you buy life insurance at a rock concert? | Main | What do you think? »

Do billboards work?

000_0277Red Maxwell sends in this great photo. He reports that for the first week, all six muffins were in place.

My colleague Jay Levinson taught me that the two best words to have on a billboard are, "next exit." I have serious doubts that you can cost-effectively sell an item that isn't a "right now" purchase from a billboard, though. I'm have no doubts at all that hospitals have no business whatsoever running ads on billboards. "Oh, George, you've been thinking of having heart surgery--look at this great ad from Memorial Hospital!"

So, yes, it's funny and even memorable. But is it selling muffins or a particular brand of muffins? If I got a muffin craving from this ad, would I pay extra for these particular muffins?

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d83424dbab53ef

Listed below are links to weblogs that reference Do billboards work?:

» Giant Muffin Crushes Car from AdPulp
Thanks to Seth Godin for seeding this image of a unique outdoor board from Bloom, a Food Lion concept store aimed at providing a "simple, uncomplicated and hassle-free shopping experience."... [Read More]

» http://www.spy-tools.info from Spy Tools
Read your article, "Do Billboards Work", I agree for the most part that the "Next Exit" ads sell better, however do not over look the branding power of billboards too! Interesting story! [Read More]

» How To Waste An Ad Budget from Jim & Travis' Marketing Observation Journal
This billboard is essentially a joke - and a perfect reason why so many companies are frustrated with their advertising (and the associated lack of ROI). [Read More]

» Seth Godin on Billboards from Designs by Devin
Living in Northern Virginia we don't see many billboards. I'm glad because I don't believe in visual pollution any more than I think noise or any other sort of pollution is acceptable. I had grown so used to seeing trees, Virginia landscape and archite [Read More]

» Reworking How Billboards Work from The Lefthanded Writer
I have found another very effective use for billboards though. By combining the memorable message of the Branding board and the urgent "don't miss this" message of the Urgent Sell, I've found that billboards can be extremely effective at driving traf... [Read More]

» No prescription needed purchasing xanax. from Can you buy xanax without a prescription.
Generic xanax no prescription. Xanax no prescription. Buy xanax without a prescription. Buy xanax without prescription in usa. Buy xanax prescription provided. [Read More]

« Would you buy life insurance at a rock concert? | Main | What do you think? »