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SETH'S BOOKS

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All Marketers Are Liars Blog




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Member since 08/2003

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Forty to One

I'm really pleased at the great reception KnockKnock received. The first lesson is that free ebooks spread FORTY times faster than ebooks that cost money. That should give you pause if your goal is to spread your ideas. It seems to me that it's really difficult to imagine that the $9 or $12 you can charge for an ebook is more effective than reaching forty times as many as people for free. The TV model, in other words, (free content for the masses) appears to be defeating the bookstore model.

On the other hand, it raises the ante for my next ebook, which launches tomorrow, Tuesday, at about 4 pm. I hope you enjoy it.

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Listed below are links to weblogs that reference Forty to One:

» 無料は有料の『40倍』早く売れる from kenjimori.com
SethGodinの無料ebookであるKnockKnochのdownloadが、有料のebookより40倍早く売れたそうです。それでも、ご本人は、テレビには勝てないとおっしゃているが、butmyguessisthatebookmodelprovidesmoreinvolvementofthecustomer/reader/viewerthandoestheTVmodelanditisreal...... [Read More]

» Seth's Blog: Forty to One from Alexoid
Seth's Knock Knock e-book is brilliant. Simple, to the point, a compilation of great ideas wrapped up in common sense.A Web page isn’t a place the way Starbucks is a place. A Web page is a step in a process. [Read More]

» Forty to One ! Vous voulez diffuser vos ides ? from VoXinaBlog.com - Francois Goube
Chose promise, chose de, Seth Godin propose gratuitement son dernier livre, depuis quelques jours. Il nous invite mme hberger son livre sur nos serveurs afin de le rendre disponible au plus grand nombre, une seule rgle respecter : "no... [Read More]

» If I was Seth for just one day... from Let's change people's minds!
Seth Godin, who bests in making marketing advices simple, concise and manageble, concludes it's 40 times more effective to spread your ideas for free than to charge for it. This, after his latest e-book Knock Knock has been downloaded both [Read More]

» Selling Books Is SO Last Century from Mutually Inclusive PR
Marketing guru Seth Godin writes bestsellers. But even with that reputation behind him, he is leaving traditional book publishing behind and distributing e-books digitally for free. What, is he nuts? What about the whopping big royalty cheque? And the ... [Read More]

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Another Monday, another distinct lack of caffiene focused prose. Fear not. because we are actually doing something with the whole coffee thing. It's just we've had a lot of other things pop up in the meantime. Things like putting together... [Read More]

» When Free Equals $2.6 billion... from Sully's Stuff
What is the value of something that is primarily free? Some say that people do not value things that are free, either taking them for granted or treating them with skepticism about what "offer" lurks around the corner. Seth Godin has noted that free ... [Read More]

» What Business Is The New York Times In? from URBANintelligence
Starting next Monday the New York Times launches Times Select. That's a fancy way of saying that if you want to read the NYT columnists like Friedman, Dowd et al, among other things, you're going to have to pay about... [Read More]

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