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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« Commentary on customers, or the web? | Main | Keep the change... »

Gillette ups the ante, unveils 5-blade razor - U.S. Business - MSNBC.com

Thanks, Dave, for the link: Gillette ups the ante, unveils 5-blade razor - U.S. Business - MSNBC.com.

There are so many things I want to say, so many pithy connections to my past writing. But I won't. You can just sit there and sigh.

UPDATE FROM THE GROUP OF 9 (yes, nine). Nine readers wrote to commend you to this not quite office safe article from The Onion almost a year and a half ago. Thanks, guys.

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Listed below are links to weblogs that reference Gillette ups the ante, unveils 5-blade razor - U.S. Business - MSNBC.com:

» How long until we have a 100-blade razor? from Is there a PC Doctor in the house?
Its not often that I have use for a razor (take a look at my photo) but I cant help but wonder how long it will be before the first 100-blade razor hits the market - its already getting ridiculous with the latest from Gillet... [Read More]

» There is a german commercial exploiting this from A Fan
exploiting this very idea. It starts out just like all the gilette ads, and then you see a man holding a 10-blade razor and making a very confused look, and then music and picture change, and then you see that it's a actually a commercial for an electr... [Read More]

» History of a Product that Grooms Loyalty from Options
If there is a single consumer packaged good product, I have been a loyal to for my whole adult life, it's Gillette's top-of the line Razor du jour. All the other companies that thought, I would beloyal for life and [Read More]

» Fusion vs. Nano from Sotto Voce: The Art of the Blog
Seth Godinのブログで知ったのだが、Gilleteが5枚刃のカミソリを発 [Read More]

» A really hairy mktg. problem from Mary's Blog
Thanks to Seth Godin and Gillette. I needed a good belly laugh. Yes, you can stop holding your breath, the wait is over Gillette has upped the ante in the razor race with their new 5-blade Fusion! But, no, no really it has nothing... [Read More]

» Got a stones t-short for ya. from Totally T-Shirts
Gillette ups the ante, unveils 5-blade razor - U.S. Business - MSNBC.com hi seth, its me again. ... [Read More]

» Mach3 Power Scam from _o_________ ___ _______
I have been using Schick Tracer FX razor for years. It's a great razor; the best feature is that its two blades flex, giving a close shave for people without two-dimensional faces. It's increasingly difficult to find Tracer FX blades, though. Apparentl... [Read More]

» Life imitates the Onion from JKL Blog
It's Friday, so why not. MSNBC, September 14, 2005: Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have [Read More]

» Life imitates the Onion from JKL Blog
It's Friday, so why not. MSNBC, September 14, 2005: Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have [Read More]

» What next? A mini-lawnmower? from ?ic @TomorrowToday.biz
First, there was the MACH3 - one of the 90's biggest marketing successes, and the flagship of the Gillette range of men's razors. During its first week on the market, the MACH3 was the No.1 selling razor in the U.S., gaining a 35% over it's nearest ri... [Read More]

» New Gillette Shaver Fusion from Kramy Land
Gillette newly unveiled shaver the Fusion with 5-blades!Schicks 4-blade Quattro ... [Read More]

« Commentary on customers, or the web? | Main | Keep the change... »