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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Justin and Ashley

According to the latest government data, those are the two most common names given to children of Hispanic parents in NY last year.

For Asian parents the story is different: name number one is Emily.

Names are a funny thing. Now, naming a company Google or Squidoo or BlueTurnip in the dot com world isn't weird... it's the equivalent of naming your kid Michael.

A recent study (sorry, I'm linkless here) by the government found that distinctly ethnic first names got fewer callbacks on otherwise identical resumes. Fair? Of course not. Not surprising, though, either.

Standing out is not the same thing as being remarkable. Standing out can just as easily get you ostracized. I don't think Purple is the same as just being different.

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Listed below are links to weblogs that reference Justin and Ashley:

» Whats In A Name? from BusinessBits
Freakonomics mentions the fact that DeShawn Williams will not get a call back. Even if his resume is identical to Jake Williams who will. Seth makes an interesting point: Standing out is not the same thing as bein... [Read More]

» dont stand out be remarkable from Job Secrets Revealed weblog
Seth Godin was blogging about how people with ethnic names get less call backs for interviews than people with western names on otherwise identical resumes. I can absolutely confirm this because we have tested this ourselves back in the days when we w... [Read More]

» Paging Dr. Oleta Picklesimer! or Whats in a Name? from Mary's Blog
So, whats in a name? Would you think a cardiovascular surgeon named Oleta Picklesimer would have instant credibility? No? What about Dr. Billy Paul Loughridge? Oleta was one of my college friends; I have no idea what happened to her, but s... [Read More]

» Remarkable? Or just "different"? from Radio Marketing Nexus
A smart reminder from Seth Godin: Standing out is not the same thing as being remarkable. Standing out can just as easily get you ostracized. More here. [Read More]

» Making Noise from *Star In The Margin
Justin and Ashley According to the latest government data, those are the two most common names given to children of Hispanic parents in NY last year. For Asian parents the story is different: name number one is Emily. Names are a funny thing. Now, nam... [Read More]

» It Doesn't Pay to be Diverse from HorsePigCow: Life Uncommon
I don't know, Seth...naming your child a 'white' rather than an ethnic name to make it easier for them to get call-backs on jobs in the future? That argument sounds akin to saying that racism is a reality, so we may as well get used to it. I ge... [Read More]

» Whats in a name? from TechBlog
Does your name matter much in getting you a job or getting funding for your project? I am talking just about in the US. Do you think from two equally qualified resumes, one with an ethnic name and the other Anglo-Saxon the latter gets the call? Seth G... [Read More]

» Sometimes Being Remarkable Means Being the Same from The Big Act by Sproutit
Seth Godin says “standing out is not the same thing as being remarkable." So true. In fact, sometimes being remarkable even means being the same. [Read More]

« Catching up on my blog | Main | Hired! »