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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Mooing at the DMV | Main | Dave on semantics of persuasion »

OUR TOP STORY TONIGHT!

Garrett_morrisOne of my fondest memories of adolescence was staying home on a Saturday night and watching Garrett Morris do his politically incorrect riff on SNL*. He would cup his hands around his mouth and yell the top stories on the news--for those who might be hard of hearing.

Sometimes bloggers need to do the same thing.

We assume that our readers have been around for a while, understand our metaphors, our shorthands, the shortcuts we use to make a point.

Bad idea.

When I wrote my Akron post  I suspected I'd get flack for it, but I had no idea how personal the attacks would be. Basically, they begin with, "I've never read anything you've ever written..." and conclude with, "Because of your poor judgment, I won't ever read anything you write ever again, or buy your books either."

Of course, given the first sentence, the closing sentence isn't much of a threat, but it also represents a common human trait and one that more careful writing could probably avoid. Regular readers know that I wasn't making any comment at all about Akron... merely a comment about a few of the people who live there. Just as I wasn't criticizing every struggling dot com company, just the group I was interacting with.

Organizations are nothing but people, and their attitudes have a lot to do with their future.

Not in all caps, but I think that makes it more clear.

As for those that will never read my blog again, you're probably not reading this either, and I hope that a friend who still does will let you know that I'm officially apologizing to anyone who thought that I had issued an edict re Akron. I haven't, I'm not and I won't.

*and now, in the interest of my new, ever more clear and complete description of my point, I was only using the Garrett Morris riff as a metaphor, not as a reflection of any kind on those with a hearing disability.

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Listed below are links to weblogs that reference OUR TOP STORY TONIGHT!:

» When blog readers attack from Brewed Fresh Daily
Seth Godin takes some heat for his Akron post: Of course, given the first sentence, the closing sentence isnt much of a threat, but it also represents a common human trait and one that more careful writing could probably avoid. Regular readers... [Read More]

» The Death of Akron, Ohio from collisionbend.com -- A Cleveland Ohio Weblog by Will Kessel
As a life-long resident of the area -- indeed, as a member of one of the area's oldest families -- I can tell you most assuredly that neither city is dead; far from it: you just have to know where to look for signs of life. [Read More]

» Issue is Dead from Buzzoodle Buzz Builder
Seth Godin has clarified his his Akron remarks and I the issue is dead. (People of Issue, please do not send me hate mail. If there is a city called Issue, I do not mean you.) [Read More]

» The Wrong Reaction - and Akron Loses Again from Selling Is Dead
Seth Godin, the guru of buzz and the champion of change, was focused on Akron (and really all of NE Ohio) for a few days. This should have been an excellent opportunity for the city to generate some objective insight and some outside-in perspective fr... [Read More]

» Chris Varley on Seth Godin from Brewed Fresh Daily
OK, not just Seth, but thats where he begins. From Tech Futures: Stale bread and surly waitresses: There are really only three things you need to know about Seth Godin: 1. He is a marketer 2. He is the author of the book, All Marketers Are Li... [Read More]

» WIRELESS TOYZ from Toyz Shop
Customers want to shop the leader - a store that has a proven record with thousands of customers across the nation. Wireless Toyz represents almost every ... [Read More]

« Mooing at the DMV | Main | Dave on semantics of persuasion »