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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« What about Ringo? | Main | Check out web 2.0 »

Viral ideas and inside baseball

I'm getting a ton of mail about the iPod Nano "controversy". Mostly crowing about how powerful the blogosphere is and how the bloggers "won"  (Elizabeth sends us to On Demand Business : Blogs : Todd Watson.)

Well, the reason the idea spread so fast is that Apple is eminently viral, especially re: negative stories about new stuff. Report: Apple to replace iPod nanos with broken screens - Sep. 28, 2005

The thing is, I think we're noticing this a whole lot more than the general public. (the line to buy Nanos at my local Apple store was huge). And I think there's a danger here, because alert marketers are also online a lot, and if you drink your own koolaid, it can backfire (by the way, there wasn't Kool Aid at Jonestown, it was Flavor Ade... another example of how ideas spread and leave a history).

Yes, Apple discovered that 1% of the Nanos were defective, and yes, within a week, they agreed to take them back. Good for them. But no, this isn't the sort of groundswell public conversation that all the online pundits (like me) keep telling you about.

You never get a second chance to make a first impression. Noted. But you also never get a chance to tell a great story with a boring product. The real story here is how gaga the world went over the Nano. Don't hesitate to build something like this just because someone might build a blog complaining about a broken screen. Nope. Build something this cool as fast as you can so you can be in the center of our conversations.

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« What about Ringo? | Main | Check out web 2.0 »