Don't Miss a Thing
Free Updates by Email

Enter your email address

preview

powered by FeedBlitz

RSS Feeds



By Twitter: @thisissethsblog

Search

Google
WWW SETH'S BLOG

SETH'S BOOKS

THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




Blog powered by TypePad
Member since 08/2003

« Seth in New Jersey | Blog Home | All your base [are] belong to us »

Are you tired? Busy?

Probably not as busy (or as tired) as our hero Tom.

He's done an astounding number of lectures in a ridiculous number of countries over the last two months. 76,000 miles so far (he's not very good at doing these gigs in the right geographical progression.)

So, congrats to Tom for spreading the word, and here's a lesson worth hearing. (From: tompeters!):

So I've been consciously working on a new (for me) approach, with at least a smidgeon of success. Either at day's end or dawn's early light, I have a little meditation and self-counseling session on making the day count, rather than devoting the day to eager anticipation of the moment I can cross it off the calendar. Professionally, that first means looking anew and in depth at the forthcoming lecture to be sure that it clearly encompasses (as best I can) an ennobling purpose, challenges participants' minds and engages their souls. (Will it at least aspire to the JFK idea that no speechifier should utter a word unless she "aims to change the world"?) Also professionally, I "work on" my attitude. This may be day 45 and mile 76,000 for me, but for the Client it is D-Day for an Important Event (often their year's #1 event, for God's sake); hence my exhaustion and accompanying short temper must be thrust aside ... and downright cheeriness and spirited engagement must become the invariant orders of the day. Besides, such cheeriness, even if feigned, cheers me up first and foremost! Next, and in a way most important, even though I have little trouble infusing my lecture with meaning, I must thoroughly convince myself that this is a day every hour of which is worth savoring! Hackneyed though it is to write, 25 October 2005 ain't gonna come around again and this 62-year-old is gonna be a day older and closer to checkout time when it's done.

Whatever you're making, designing, shipping or selling, it's a Big Event for the person buying it and using it. It may be just another car/contract/widget to you, but someone is counting on it being remarkable.

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b31569e200d834253ce853ef

Listed below are links to weblogs that reference Are you tired? Busy?:

» Someone Is Counting On It Being Remarkable from Alarmless
[Via]: Whatever youre making, designing, shipping or selling, its a Big Event for the person buying it and using it. It may be just another car/contract/widget to you, but someone is counting on it being remarkable. I think Im s... [Read More]

» make each day a masterpiece from Kishore Balakrishnan's Blog
Tom Peters: The Days of Our Lives : ..no speechifier should utter a word unless she aims to change the world.. via Seth Godin: Are you tired? Busy? Seth: Consider deep-linking to Toms Post It took a while to find the post... [Read More]

» Wisdom from the theatre from Ads That Suck
I am currently in the middle of a project that is so consuming, that I leave work absolutely exhausted every day. Everyone who's ever worked in this business knows that feeling. The good ones push on and still aim for... [Read More]

» Wisdom from the theatre from Ads That Suck
I am currently in the middle of a project that is so consuming, that I leave work absolutely exhausted every day. Everyone who's ever worked in this business knows that feeling. The good ones push on and still aim for... [Read More]

» Create More Satisfied Non-Customers from BrandShift
Last week, when I was on the road I read Seth Godin’s glowing post on Tom Peter’s crazy schedule. Here’s what Tom had to say about his trip: So I've been consciously working on a new (for me) approach, with... [Read More]

« Seth in New Jersey | Blog Home | All your base [are] belong to us »