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« Updated time for my speech on Friday | Main | Countdown to October 14 »

Being purple with variety

Cerealchoice"Six kinds of cereal isn't enough?"

I can hear your grandmother now.

Of course it's enough. Six varieties of cereal is more than enough to cover our breakfast needs.

But what about our wants? Our fancy? Our desire to be overwhelmed with specialness?

Here's a hotel, working hard to turn the most profitable meal of the day (breakfast, by a longshot) into something even more profitable.

They get pretty good turnover. The cereal is sealed. So why offer only six choices as part of the $17 "buffet"? Why offer just one kind of tea? One kind of bread that you toast yourself?

The cost of offering 40 kinds of cereal is close to zero. The cost to offering 100 kinds of tea is about the same. No, we don't need it, but we don't need to eat in the hotel either. And yes, you'd be sure to tell people about it. "Hey, you know what I had for breakfast? A mixture of Cap'n Crunch, Quisp (who knew they even made Quisp any more! and Honeycomb!! And I had it with chocolate soymilk and M & Ms on top."

You get to be a kid again for less than twenty bucks.

Of course, once everyone starts using variety as a tool to be remarkable, it won't be remarkable any more. But for now, and for a while to come, buy more cereal.

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Listed below are links to weblogs that reference Being purple with variety:

» Remarkable Variety from David V. Lorenzo
Sometimes just offering more choices can be remarkable. Most of us hate to be told what to do. We hate being told where to go and when to show up. We like to control our own destiny. Seth points out [Read More]

» Every Possible Choice from Learning After Doing
Choices are great and the blog world we live in allows me to get a podcast or blog posting tailored to exactly my one time impulsive desire. Unfortunately, it's not like that outside of the digital world. Storing bytes on [Read More]

» Tom Peters (and Seth Godin) - ARGHHHH! from Lee's new Better Communication Results blog
I love reading (devouring) Seths work and I hate the bugger, too. Because Seth always challenges me to rethink my brand of one and to search for my purple cow. He is always (well, nearly always not when Im too tired to understand ... [Read More]

» Sometimes your heroes die just a little from Gustav om:
Seth Godin is one of the titans of today’s popmarketing and my metaidol (even honored him with his own category in this Blog). However, he lost some of his thunder today with his post on cereals which made me wonder [Read More]

» Variety Is The Spice Of Life from *Star In The Margin
And, sometimes it’s just plain confusing. Seth writes that variety can be an excellent play in your attempts to be remarkable. The example he uses happens to be hotel breakfast buffets. So, naturally, it sparked some further thought on my end. I don’t ... [Read More]

» Purple does not rub off from TechBlog
Can you be remarkable by association? Does Purple stick to you just because you rub against it incessantly? [] ... [Read More]

» Seth's Blog: Being purple with variety from Dolenga's Blog
I agree with pretty much everything Seth Godin comes up with, I disagree with Seth's post on whether offering a 40 kinds of cereal is remarkable Seth's Blog: Being purple with variety. In addition to research that shows that too [Read More]

« Updated time for my speech on Friday | Main | Countdown to October 14 »