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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Changing the game | Main | Seth in New Jersey »

Ben's insight

Ben Stein wonders (link) , in today's Times, why Yale University keeps asking him for money (and why he gives it to them.) Last year, Yale earned about $3 billion on their endowment doing deals that you and I could never do. In the face of that sort of return, do the $3,000 alumni checks really matter?

Michael Motta answered that question for me when he quoted Ben Franklin in an email today. "he that has once done you a kindness will be more ready to do you another, than whom you yourself have obliged".

In other words, Yale wants Ben Stein's money so that Ben will be inclined to do the things that Yale really wants: send over great students, hire graduates, talk up the school and maintain its place in the pantheon of liberal arts colleges. And donors are far more likely to do that than disconnected alum.

It's not always about giving. Yale wins by taking.

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Listed below are links to weblogs that reference Ben's insight:

» On alumni donations and priorities from Phillips Exeter Academy Class of 1980
A little food for thought: This year has seen many notable calls for donations for the Asian tsunami, Hurricane Katrina, the recent earthquake in Pakistan and India. This comes in addition to the ongoing needs of other worthy causes doing goo... [Read More]

» Letting Somebody do you a Favor from Reflections of a BizDrivenLife
One of the most intriguing insights that I got ( yes, I still remember it after 20 years) from the Autobiobraphy of Ben Franklin was how he was able to make friends, not by doing a favor to the person, but by letting the person do a favor FOR him. Ap... [Read More]

» The more they give, the more they love you from Donor Power Blog
I know professional fundraisers whose mental picture of donor goes like this: Donors give to us with tight fists and gritted teeth. Every time we ask donors to give, we withdraw from a limited pool of good will -- and [Read More]

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