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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Swan song? | Main | Tools vs. Craftsmen »

Remember Felix?

(marketing makes it critic proof).

The New York Times roasted the Odd Couple today. They hated it.

The Odd Couple booked $21 million in advance tickets. A record. The whole run is sold out.

The review, then, doesn't matter.

But of course it does. It does for the two reasons that it sold so many tickets.

1. American Express offered advance seats to Gold Card members. This permission asset is hugely profitable. American Express has permission to market to this group, a group that responds to Broadway show offers in a big way. Not only does that help sell tickets, but it makes it more likely that members will keep paying money for their Gold Card.

2. Nathan and Matthew have a brilliant reputation. A brand, even. As a result, when the offer showed up (TV show! Jack Klugman! The guys from the producers! Neil Simon! Advance tickets!) the offer was irresistible. We're talking $1000 scalpers on eBay.

So, there's zero short term economic impact from a bad review.

But if it's a bad play, all sorts of brands get tarnished. The permission asset decreases in value. The names aren't worth as much.

The lesson is that the new marketing makes it a lot easier to make products for your customers (instead of having to run around finding customers for your products.) The obligation that comes with that, though, is to make something really and truly great. You no longer have to dumb stuff down to create average stuff for average people. You can make something truly great. So do it.

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Listed below are links to weblogs that reference Remember Felix?:

» Not an Odd Statement from Casual Fridays
Whats more valuable than a product to sell? How about a person wholl buy? While explaining the blockbuster success of Broadways upcoming Odd Couple, Seth Godin makes a not so odd statement. The lesson is that the new marketing ... [Read More]

» So they hate you, so what? from Mary's Blog
Seth Godin reports the NYT hates the new Odd Couple with Nathan Lane Matthew Broderick. Which brings us to the so what factor. The show has booked $21M in advance tickets due to, in Seths opinion, which I sh... [Read More]

» Today's marketing thought from The Journal Blog
I told you I was a little behind in my small business blogosphere reading. Here's a marketing thought to ponder, from Seth: The lesson is that the new marketing makes it a lot easier to make products for your customers... [Read More]

» News Channel from Techno-News Blog
Online news, breaking news, feature stories and more... [Read More]

» WIRELESS TOYZ from Toyz Shop
Customers want to shop the leader - a store that has a proven record with thousands of customers across the nation. Wireless Toyz represents almost every ... [Read More]

« Swan song? | Main | Tools vs. Craftsmen »