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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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Member since 08/2003

« The kids say "thanks." | Main | Remember Felix? »

Swan song?

My first reaction to Delta to Eliminate Discount Carrier Song was, "of course it failed." It failed because they didn't burn their bridges, didn't really commit, didn't do anything but a pale imitation of Jet Blue.

But then I realized that Song wasn't a failure on at least one level... it allowed a stodgy brown company to move fairly quickly and to discover the power of story telling. Everything from the organic food to the paint job was about telling passengers a different story. Song had trouble keeping that promise, but at least they tried.

So maybe Delta learned a lesson about flexibility and speed and risk. Failure is rarely fatal.

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Listed below are links to weblogs that reference Swan song?:

» Well That Didn't Take Long: So Long Song from Thinking by Peter Davidson
The airline was born as a "me too" it lived as a "me too" and it dies as a "who?" They came they flew...no one cared. The problem with these so called "low cost" airlines that are built within old mainline carriers(yes, I'm talking to you, Ted) is ... [Read More]

» Well That Didn't Take Long: So Long Song from Thinking by Peter Davidson
The airline was born as a "me too" it lived as a "me too" and it dies as a "who?" They came they flew...no one cared. The problem with these so called "low cost" airlines that are built within old mainline carriers(yes, I'm talking to you, Ted) is ... [Read More]

» Venture Design, part 10 from metacool
The airline Song is dead. As Seth notes on his blog, Song was a superficial attempt to create a new airline with a new value proposition. The superficial part was that it was more about the brand is who we [Read More]

» poker 626 from poker 626
poker 626 [Read More]

« The kids say "thanks." | Main | Remember Felix? »