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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Remember Felix? | Main | A million dollars here... »

Tools vs. Craftsmen

Sunday morning and I'm watching an eleven-year old make a stop-motion animated movie.

He's using tools that would have cost $100,000 or more a decade ago. And today, of course, they're supercheap.

You can typeset using the finest graphic design tools ever made--for fifty cents a minute at Kinko's, or at home with a $500 Mac Mini.

You can post your resume in more places and reach more people than any outsourcing firm ever could

And my friends at eyebeam just got a fancy 3D printer that allows them "output" just about any small three dimensional object they can imagine.

If you want to write a book, go ahead. You can write it and typeset at home, and get it professionally printed with no problem. And Amazon will sell it, right next store to Stephen King's latest.

If you want to design a car or create a perfume or access a law library, same deal.

And if you want a blog, you can have the very same tools that the most popular bloggers have... for free.

The tools keep getting better and better.

Which means that the first barrier to entry--access to professional tools--is gone.

So there's more, but is there better?

I think we gave a Disney movie, circa 1954, the benefit of the doubt. It was the movie in the theatre. It was the only one to choose from. It was a big deal. It didn't matter if it was the best movie Walt ever made, because it was the only one right now.

The bar's a lot higher, because access to tools is a lot easier.

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Listed below are links to weblogs that reference Tools vs. Craftsmen:

» The Niche is You from The Work Better Weblog
There must be something in the air, Seth Godin picked up the whos the audience when everyone publishes? argument. Seth is of course right - the cost of the production is quickly reaching zero. Fantastic blog software like WordPre... [Read More]

» Owning a hammer doesnt make me a carpenter from Bare Feet Blog
As Seth Godin notes in Tools vs. Craftsmen, there are tons of great technology tools available we can selfpublish a book and sell it online or produce our business cards or design our own web sites. However, being able to do someth... [Read More]

» Cheap Tools. Cheap Freelancing. from Solo Tees Blog
Seth Godin did a great post yesterday called Tools vs. Craftsmen. Id add another thought. A side effect of cheaper, more accessible tools is the amount of people that become experts with them. Now that anybody can... [Read More]

» Thanks but no thanks from Vicarous MBA
Web 2.0 start-ups are turning down V.C. funding. Not really surprising. The tools are making their way to the masses and there just isnt a need for all that money! Bootstrapping a business can be a very rewarding experience, and it keeps compli... [Read More]

» “What’s network television?” from JSLogan
That’s the question my 9 year old son asked as he looked over my shoulder while reading an article in the Sunday paper. He was reading a headline of an article that ironically was about the challenges networks face today with rabid cable and satellite... [Read More]

» Tools, Craftsmen, and Raising the bar from Open Source Analytics
The craft of analytics has suffered due to the severe hype around commercial data-mining tools. Try checking the websites of most commercial data-mining software vendors to confirm for yourself. Buying that million dollar tool will not help if you d... [Read More]

» I know you can do it, but will you? from Aligned Action
Why do you hire anyone to provide a product or service to you? Why does anyone hire you? Presumably because the result for the customer is faster, cheaper, or better than the customer would get by doing it themselves. In [Read More]

» Hammer Tools from Hammer Tools
The point of this is that a lot of DBAs are protective gloves, a tax discs holder, an air f [Read More]

« Remember Felix? | Main | A million dollars here... »