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WWW SETH'S BLOG

SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

The complete list of online retailers

Bonus stuff!

or click on a title below to see the list

all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

ONLINE:

IN STORES:

free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

ONLINE:

IN STORES:

linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

ONLINE:

IN STORES:

meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

ONLINE:

IN STORES:

permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

ONLINE:

IN STORES:

poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

ONLINE:

IN STORES:

purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

ONLINE:

IN STORES:

small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

ONLINE:

IN STORES:

survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

ONLINE:

IN STORES:

the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

ONLINE:

IN STORES:

the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

ONLINE:

IN STORES:

the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

ONLINE:

IN STORES:

the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

ONLINE:

IN STORES:

tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

ONLINE:

IN STORES:

unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

ONLINE:

IN STORES:

v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

ONLINE:

IN STORES:

we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

ONLINE:

IN STORES:

whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

ONLINE:

IN STORES:


THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Setting the record straight on Yak Shaving | Main | Squidoo samples »

Understanding the Long Tail

Telarium... really understanding it:

Twenty years ago, probably exactly twenty years ago today, I ran this ad as part of my job as Product Manager at Spinnaker Software. It was my first big ad on someone else's nickel, and while it was filled with compromise and not particularly good, it was my first one.

So, how'd I find it?

Someone is selling it on eBay. (Not any more, I bought it for $5). This guy buys old magazines and sells them online, one page at a time!

Is there a buyer for every page, for every ad, for every headline? Nope. Doesn't matter. Because for this ad, for this page, here I was.

Sort of changes the way one might think about things.

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Listed below are links to weblogs that reference Understanding the Long Tail:

» Selling Old Magazine Pages Online from Business Opportunities Weblog
Selling Old Magazine Pages Online Seth Godin found, and bought, a copy of the the first big full page advertisement he ever did in a magazine. Whered he find it? Someone is selling it on eBay. (Not any more, I bought it for $5). This guy bu... [Read More]

» Amazon Taps into the Long Tail from Strategic Public Relations
Amazon announced it will sell books online—by the page. This is not a ploy to spoil the end of mystery and suspense novels. This is Amazon's competitive response to eBay's own long tail-inspired sales initiative. Seth Godin saw this page by page approa... [Read More]

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