Understanding the Long Tail
Twenty years ago, probably exactly twenty years ago today, I ran this ad as part of my job as Product Manager at Spinnaker Software. It was my first big ad on someone else's nickel, and while it was filled with compromise and not particularly good, it was my first one.
So, how'd I find it?
Someone is selling it on eBay. (Not any more, I bought it for $5). This guy buys old magazines and sells them online, one page at a time!
Is there a buyer for every page, for every ad, for every headline? Nope. Doesn't matter. Because for this ad, for this page, here I was.
Sort of changes the way one might think about things.