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SETH'S BOOKS

Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Tools vs. Craftsmen | Main | Do you work for the highest bidder? »

A million dollars here...

a million dollars there, pretty soon, it all adds up.

In 1997, Lisa Gansky (at GNN) and I (at Yoyodyne) put together the first million dollar giveaway on the Net. If I remember right, the hard work our teams put into it led to a annuity (probably still paying off) for a forklift operator who really needed the money.

That was eight years ago. It was a breakthrough gimmick because until then, the biggest prize ever given online was perhaps $50,000.

Over the last few weeks, the mail I have been getting the most often is about million dollar websites, RSS feeds and other advertising gimmicks that revolve around selling little bits of data to advertisers as a way of gaming the games of attention and search engines and traffic.

It seems like a million dollars is still a lot of money.

The problem with the Pet Rock is that you could only do it once. Sure, it sold a bazillion rocks, but what good did that do everyone else? It's really easy to waste a lot of time chasing gimmicks, always arriving just a little too late to be the guy who breaks through.

The first million-dollar website, apparently, did awfully well. But who would be interested in the second one?

I think you can predict approximately where the next Purple Cow is going to be, but it's more about trends (or anti-trends) than it is about topping that last guy's gimmick.

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Listed below are links to weblogs that reference A million dollars here...:

» Seth's Blog: A million dollars here... from Life
Interesting point Seth Godin brings up in his post below about chasing gimmicks. As for me... I'm a gimmick chaser, guilty as charged. I have a closet full of useless informercial stuff - some in unopen boxes still. (sigh) Link: [Read More]

« Tools vs. Craftsmen | Main | Do you work for the highest bidder? »